If your company wants to be successful, you need to step out of your social media comfort zone. Posting on Facebook is a great ways to reach an older audience, but if your target demographic is much younger, Instagram is the way to go.
Since Instagram is owned by Facebook, repurposing content between the two platforms can be easy. However, there is one major difference, especially when it comes to videos. Unlike Facebook, Instagram has strict time limits on video content.
Short, Sweet and Simple
There are three ways to post videos on Instagram. You can post directly to your feed, you can add video to your Instagram story, and you can upload to IGTV.
Posting to Your Feed
If you are posting videos to your feed, you can post up to one minute worth of video for each clip. Thankfully with Instagram’s gallery feature, you can post up to 10 videos in one post. The downside of posting this way: all your views on each gallery video are combined into one massive view count on the post. Similarly, your like count will be bundled together.
Posting to your Insta Story
If you’d rather not post so many videos directly to your feed, you can share videos through your Instagram stories. In stories, you have even less time for each clip. Instead of 60 seconds, you are limited to just 15 seconds. However, once someone is done watching your 15 second clip, they will automatically start viewing your next 15 seconds video.
If you have a long clip — let’s say 1:30 — uploading it to your story might be the better option. Yes, your video will have to be segmented more than if it was on your feed, but the transition between each segment of your video is more seamless.
To utilize Instagram Video for a longer clip, you will need to first cut your video into multiple 15 second long clips. Thankfully, you don’t have to tackle this job alone. Helpful apps like Continual are the perfect Instagram hacks. This affordable app cuts your video into perfect 15 second clips. It makes repurposing content a breeze.
Posting to IGTV
The format is similar to Instagram Stories, with the significant differences being that it’s possible to upload long-form content of up to an hour (most users have a limitation of up to 10 minutes) and that your videos won’t disappear after 24 hours.
A few things to know about IGTV:
- Videos are vertical and full screen.
- The full 60-minute recording time is only available to verified or large accounts.
- IGTV videos play both in the IGTV app and Instagram app.
- Swipe up call-to-actions are available in videos.
- No ad options are available yet, but Instagram may be working on this.
Track Your Progress
When you first start repurposing content to Instagram, you should run some test posts to see which method works better for you – feed or stories. They both have their benefits, but at the end of the day the perfect solution depends on your viewers. Track how they are watching your videos, so you can get the most out of your content.
Use the stories size image quotes included with your Repurpose House membership as IGTV thumbnails! That way they will look clean and organized. To do this, simply let your Content Hacker know what text you’d like as your vertical image quote if it differs from your square image quote!
Shaina: All right, so one quick, quick tip! I’m only giving myself 60 seconds here! Is that when you are uploading video to Instagram, it can only be up to one minute long. That is it. You only get one minute to upload your content to Instagram, so when you are choosing your meme videos or your audiograms and you know that they’re going to be pushed to Instagram, make sure that they are under 60 seconds long. Now, I know in Instagram Stories you only get 15 seconds, but the cool thing that you can do about that is actually trim that video into a bunch of smaller clips. There’s another tutorial that I have on how to use an app called Continual. Check that out. It’ll show you how to make the stories a lot longer than 15 seconds, but know that in Instagram you can only go up to 60 seconds. So now I have 13 more seconds just to do a little dance. Ten, nine, eight, seven, six, five, four… We’ll save you the last three seconds.
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.