In 2021, a strong social media presence is more important than ever. You need to create valuable content that you post consistently so your audience have something to look forward to.
We know this is often easier said than done! Posting consistently is time-consuming, and it can be tricky to know exactly what you should post and when you should post it on your social media platforms.
Here are a few strategies you can use to create effective content and post consistently in your social media accounts:
Practice social listening
Want to know whether or not your brand is reaching its target audience?
Curious about how your customers feel about your brand?
Practice social listening!
With this strategy, you understand, analyze, and respond to conversations about your brand on social media. This gives you the opportunity to improve and provide a better experience for your customers.
When you listen to your customers, it shows that you value them and makes them more willing to connect with your brand online. 71% of consumers that have a positive experience with a brand on social media are likely to recommend the brand to others. Respond to tweets and comments that mention your brand so your audience feels heard.
Social listening gives you valuable insight from your customers. Is there a problem with your website? Do they feel like your prices are too high? Is your content boring? Social listening will help you find out.
Social listening will also help you know what type of content your customers want to see. Listen to their feedback and suggestions, and take note of which types of content perform the best. Doing this will help you continue to put out great content consistently for your audience.
Here are a few best practices for social listening:
- Practice social listening on all of the platforms you use
- Don’t be afraid to engage with negative feedback
- Take action and make improvements based on what you hear from your audience
Maximize engagement and interaction with your audience with the live function on different social media platforms.
This lets you provide value beyond standard video content, seek feedback from your current and potential clients, and give your audience an inside look at your brand and its values.
Consumers want to see live content. In fact, 82% of people prefer live content from brands over typical social media posts, and 80% of people would rather watch live video from a brand than read a blog.
Going live will also help you stay competitive. According to SproutSocial, 42% of brands in 2020 had a strategy for implementing Facebook Live, and approximately 1 in 5 videos on Facebook in 2019 were live. Even if you didn’t use Facebook Live, chances are your competitors did, and they were able to reap the benefits.
Livestreaming on Facebook and other platforms has only increased in popularity, and it should be a part of your strategy in 2021. Step up your social media presence by incorporating live content this year.
When you’re going live, keep these tips in mind:
- Be consistent! Set up a recurring time so that your audience knows when to expect your brand to go live
- Plan ahead. Just because you’re live doesn’t mean you shouldn’t have a specific plan for what you will say
- Use platforms that suit your audience. Don’t be afraid to go live on Twitch, Facebook, YouTube, and/or Instagram depending on your audience.
- Invite your brand’s partners to go live on your social media to help reach new consumers
Create a content calendar
Your social media marketing strategy has the potential to help you gain new clients, improve your brand familiarity, and grow your business, but only if it’s used effectively.
Before we get into the details, check your posting habits. Do you make any of the following mistakes:
- Posting the same content across your social media accounts without optimizing your content for each platform
- Creating content without checking key metrics and analytics
- Not following a consistent schedule by posting randomly or not at all
If you make these social media marketing mistakes, you can’t actually boost your social media growth and reap its benefits.
That’s where a social media content calendar can help!
A content calendar can help you figure out what you should post and when you should post it in order to optimize your strategy. Posting consistently can be a breeze if you have everything planned ahead.
Mixing things up is important! Some days you share video content, other days you share image quotes. With a content calendar, you can plan your posts to improve content variety.
The time of day that you post also makes a huge difference. It’s vital for you to learn which times will allow you to maximize each platform according to its algorithm.
For instance, according to 2020 research on the best posting times, you might want to promote a blog post on Facebook on Wednesday at 11 am, but not hit Instagram until Friday at 10 am.
Now, before you start planning your calendar, keep these tips in mind:
- Look at your key metrics to determine which type of content performs well for your brand
- Create a diverse array of high-quality content
- Schedule your content across different platforms considering peak posting times for each social media site
- Continue to track your metrics to see where your schedule needs adjustment
- Work with a social media marketing expert who specializes in scheduling posts
Want to learn more? You can check out our blog post on content calendars and how to use them for a better marketing strategy.
Share and collaborate
There are many ways to create effective content for your brand, including posting content with other people or sometimes even your clients.
Have you recently collaborated with other creators and experts? It’s a great time to share their content and spotlight their skills on your page!
Sharing can be mutually beneficial for you and your partners because the content reaches a different level of visibility that you can’t do alone. This makes collaborative content an impressive tool to increase shares and engagement.
Giving a platform to your clients can also be a good source of content. Share their content on your social media channels to highlight what they know and do best. This also shows the results your services provide for them. Aside from showcasing each other’s strengths, it also helps foster stronger professional relationships with existing and potential clients.
In short, show appreciation to your clients and partners and share their content. This benefits both of your businesses. Give it a try and see how it works!
Repurpose your content
Repurposing your old blog posts and podcast episodes into new, short-form content will save you time and money as you build your social media presence.
Did one of your blog posts perform well with your audience?
Do you have a webinar that is full of inspiring quotes that your audience will love?
Take this long-form content and turn it into image quotes, short videos for Instagram Reels, and other digestible content that you can share on different platforms.
When it comes to content creation, you don’t want to waste time and reinvent the wheel. Save time and resources by repurposing your top-performing content into different optimized assets.
Need a helping hand? Schedule a chat with us and together we can figure out how to make the most out of your social media content 😎
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.