Sales in the holiday season between November 1 and Christmas Eve have increased significantly over the past few years. This year looks to be no different. Many consumers in the U.S. spend more each year on holiday shopping than they did in the previous year, and projections are showing that this trend will continue.
With the right marketing strategy, your brand can take advantage of this trend and make a major profit during the holiday season.
Here are a few strategies that will help you create a successful holiday campaign:
Run seasonal giveaways
Few things make people more excited than free stuff. You can help get your social media followers excited about your brand and your products by offering giveaways on your social media accounts. In order to qualify, you can require social media users to follow your account, tag their friends, and leave a comment on your post.
Running giveaways offers several benefits for your brand:
- Increasing your number of followers
- Encouraging your followers to make repeat visits to your page
- Boosting brand awareness
- Increasing engagement on your social media accounts
Try doing sales for Black Friday, Thanksgiving, and other holidays this season to boost sales and connect with your audience.
Learn from your mistakes
Chances are your brand has already launched a holiday marketing campaign at some point before. Analyze the key metrics and customer responses from previous campaigns. This way you can see which strategies worked and which ones didn’t. The last thing you want to do is repeat the same mistakes that you did during your last holiday campaign.
See which of your holiday-related social media posts had the most engagement. Find out what made them so popular.
Look at information about your followers and website visitors and find out if the demographics of your target audience have changed since your last campaign.
Consider the email campaigns and social media posts that did not perform well in the past. See how you can avoid making the same choices and mistakes this year.
Reward your existing customers
During the holiday season, many brands jump through hoops in order to gain new customers. They offer discounts and rewards for those who sign up for their email newsletters. They offer promo codes for first-time customers to use. Meanwhile, the loyal customers who have already made purchases with their brand are passed over.
Considering that repeat customers are more likely to spend greater amounts of money and that they are less expensive to retain than acquiring new customers, your brand cannot afford to neglect its existing customers during the holidays.
Send out emails that include coupon codes and discounts for existing customers. Send segmented emails to your customers thanking them for your support and providing them with an exclusive deal or early access to your sales as a thank you.
Offer post-holiday deals
Your holiday campaigns shouldn’t end when the holidays are over. Roughly ⅔ of holiday shoppers plan to do additional shopping the week following the holidays. Others put off holiday shopping until the last minute, causing them to buy presents a few days after major holidays have passed.
If your brand is not ready to capitalize on the post-holiday shopping crowd, you are potentially missing out on a major opportunity for revenue.
Plan to send out emails and social media posts offering post-holiday deals and discounts while you are developing your holiday marketing campaign.
If you keep these tips in mind this holiday season, you will be sure to see more sales and stronger connections with your target audience.
Focus on your content
Your customers will see dozens if not hundreds of marketing ads around the holiday season. If you are only pushing your products or using common marketing tactics to encourage people to shop your holiday sales, you won’t stand out from the competition.
During the holiday season, prioritize high-quality content. Personalized emails with personalized product recommendations, heartfelt stories about how your brand is giving back to the community, and other similar content will engage your audience.
Emotions are in full swing around the holidays. Connect with your audience through their emotions, and you will be more likely to drive traffic to your website and increase your sales.
Are you ready for the holidays?
The holiday rush only comes one a year. That’s why it’s important to have a smart strategy to make the most of the season. Being in touch with your audience and spreading the holiday cheer will go a long way!
If your plate is too full due to holiday preparations, we can be your little helpers! From strategy, repurposing content, to social posting — we always make sure you’re on top of your game. To learn more tips and tricks to ace your marketing goals, schedule a chat with us today. 🎅
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.