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If you are like 92% of people, chances are you’ve used an emoji or two in your lifetime.

Emojis are a great way to add some spice to a text, lighten the mood of an email, or soften or express your tone online. While emojis are certainly fun, they’re not just for personal use and entertainment anymore. 

Businesses spanning a variety of industries use emojis to connect with their audience, boost key metrics, and make a difference for their brand. 

kim kardashian asking about emoji marketing

Take a quick glance at your email inbox. Chances are there are a few emails that use an emoji in the subject line. 

Whether it’s an email or a social media post, more and more businesses are using emojis in their headlines. And for good reason: emojis are a popular trend that’s not going away anytime soon.

Why shouldn’t businesses capitalize on this tool to increase engagement and stay relevant?

If your brand doesn’t already use emojis, you should consider integrating this tool into your social media strategy and see how it can help your business.

The benefits of using emojis

1 of the simplest ways for you to improve your social media and email marketing is to use emojis. These little icons sure can make a big difference!

Here are some reasons why you should consider using emojis when copywriting:

Emojis increase engagement

Struggling to improve the level of engagement on your social media platforms? Using emojis is a step in the right direction.

According to ZazzleMedia, using emojis in Facebook posts boosts engagement, offering a 57% higher like rate, a 33% higher comment rate, and a 33% higher share rate. 

Wordstream notes that emojis in tweets can lead to 25.4% more engagement for brands on Twitter. Additional research shows that using emojis for Instagram posts increases engagement by 48%.

Whether this increase in engagement is because emojis are popular, because images like smiley faces provide a friendlier tone, or simply because people process images 60,000 times faster than text, it’s worth it for businesses to start implementing emoji marketing into their social media strategies.

Emojis improve open rates

We’ve all heard the saying “a picture is worth a thousand words” before. Well, this adage is especially true when it comes to saving and maximizing space on email headlines.

When you send emails to your audience, you want headlines that are catchy and enticing enough to make people want to open them. Using emojis can help you accomplish this:

  • Emojis only take up one character. This makes your email headlines shorter
  • They convey more than words, allowing you to get your message across more efficiently
  • Emojis help your emails stand out within a crowded inbox, increasing the likelihood that they will be opened

According to Experian, emojis in an email subject line increases open rates by 56%. Help your brand improve this metric by incorporating emojis into your headline writing.

If you’re looking for even more headline or email subject line copywriting tips, check out our blog post.

Emojis bring life to your brand

Emojis convey emotion. A text that says “Thanks for your help” with a smiley face emoji takes on a whole new meaning when it is partnered with an eye-rolling emoji instead. This is why businesses should consider including emojis in their headline writing and their copywriting.

Studies found that using emojis in LinkedIn posts helped participants view business-related posts as more positive than when the post was presented without any emojis.

Emojis also help brands express “feelings,” allowing them to make an emotional connection with their audience. Smiley faces can make your brand appear more upbeat, for instance.

You can help your brand connect with your target audience if you use emojis.

Best practices for using emojis

While emojis in your headlines can have several benefits, they only help when they are used correctly.

Here are some best practices for emoji marketing that your brand should keep in mind.

Know what your emojis mean

Yes, emojis are cute. But not all emojis mean the same thing. 

While it might seem easy to just tack on a few cute emojis to your subject lines and headlines, this could be a recipe for disaster depending on which emojis you choose.


emoji marketing

Some emojis have innuendo. Others are inappropriate. And some emojis convey a negative tone. You don’t want to accidentally use an emoji that will get your brand into hot water.

Even if you use emojis that are appropriate, if you don’t use them correctly, your brand will seem out of touch.

It’s important for you to know exactly what each emoji you want to use means so that you can avoid a dire mistake on your next social media post.

Keep an eye on what’s popular

There are thousands of different emojis that your business can use. 

You can help make your emoji marketing less overwhelming and more relevant if you learn which emojis are the most commonly used by your target audience.

In addition to using emojis that will appeal to your audience, you also want to be aware of emojis that are popular and ones that your competitors use in their posts.

Read the room

There are certain times any emojis just aren’t appropriate. If you write a blog post about a team member who has stepped down or post about COVID-19, you shouldn’t use an emoji in your headline.

It’s important for your brand to know the right time and place to use emojis so that you don’t come across as insensitive.

Don’t overuse emojis

When you use emojis, remember the old saying  “a little dab’ll do ya.” You don’t want your brand to come across like a tween who just got their first cellphone. 

One emoji is usually sufficient for an email subject line or a social media post.

With these ideas in mind, your brand will have success with emoji marketing.

Looking For More Social Media Marketing Advice?

If you’re ready to take your social media game to the next level, find out what we can do for you at Repurpose House.

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Shaina Weisinger


Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.