Have you considered a Facebook Group for your business? While we know there are a ton of great ways to use Facebook business pages, Groups are also a great marketing tool for your business.
If you want to gain new clients, build lasting relationships with your target audience, and grow your business, a Facebook Group is a great way to do that.
Here are a few reasons why you should create a Facebook Group for your business:
1. Facebook Groups allow you to provide better customer service
Facebook Groups provide the space for you to deliver quality customer service to your members. If Facebook users have a question or concern about your business, you’ll be able to answer their questions and provide a solution to their problems quickly.
This allows them to feel heard and increases the likelihood that they will do business with you in the future. Research shows that if you address a complaint on social media, it can boost customer advocacy by up to 25%.
Using Facebook Groups is a great way to make sure that you address any problems that your audience might have with your brand.
2. Facebook Groups are prioritized in the newsfeed
If you want to get your content in front of more eyes, then you should strongly consider using Facebook Groups.
Facebook uses an algorithm that allows content from Facebook groups to show up in the newsfeed more frequently, which will allow you to boost your engagement and expand your reach.
According to Facebook CEO Mark Zuckerberg, Facebook is a place to help people stay connected and grow closer together. In order to facilitate this goal for Facebook, Zuckerberg has committed to making sure Facebook users see more posts from their friends, family, and groups when they use this platform.
When you use Facebook Groups for your business, you can take advantage of this algorithm and better connect with your target audience.
3. Facebook Groups are like a fan club
One of the best ways to grow your brand is to create lifelong followers and customers. Facebook Groups can help.
With Facebook Groups, your followers will feel like family. They will receive notifications about your business and all of its content first, and they will be able to share positive experiences they have with your brand with other, likeminded individuals who also support your business.
This will help you develop loyal customers who will continue to engage with your brand again and again. This will not only increase your audience, but it will also increase your bottom line. InMoment research shows that 60% of loyal customers will make purchases more frequently from their preferred businesses.
Also, when Facebook users feel like your Group adds value, they’ll be more likely to invite their friends and family to join, which will significantly grow your audience. According to HubSpot, 81% of consumers trust recommendations from their family and friends over recommendations from businesses.
Facebook Groups create an atmosphere that encourages loyalty and increases engagement.
4. Facebook Groups are efficient marketing tools
When you have a Facebook Group, it will show up under “Suggested Groups” when users visit similar groups on Facebook. This means that people who’ve already shown an interest in your industry or your products and services will see recommendations to join.
This is an efficient marketing strategy because it allows your brand to be seen by people who might actually be interested in what you have to offer.
5. Facebook Groups allow you to promote your own content
Want to make sure your new blog post or your latest podcast is seen by your target audience? Create a Facebook Group!
When you have a Group for your business, you know that every member of the group is someone interested in the content you have to offer. That means that you can promote your content more frequently because you already know that it’s relevant to your audience.
Facebook Group Best Practices
Facebook Groups are a great tool for your business, but for you to receive all of these benefits, you need to make sure that you use Groups effectively.
Here are some Facebook Group best practices to keep in mind:
- Respond to user questions and concerns immediately
- Utilize Facebook Lives in order to keep your customers engaged
- Create a link to your Facebook Group on your business’ Facebook page
- Post regularly (welcome posts, behind-the-scenes content, updates, surveys)
- Be careful when you select your privacy settings
- Add a cover photo to pique interest in your group
- Create an easy-to-remember URL for your Facebook Group so that your audience can easily share your group with others
- Keep an eye on your metrics
Need Help With Content For Your Facebook Group?
Repurposed assets from your already existing content are great nuggets of info to post in your Facebook Group. They’re helpful and informative (at least they should be!), but they also help promote your long-form piece of content.
Are you currently repurposing your content to post in a Group or across your social media? We’d love to chat with you about how we can help you get the most out of your content.
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.