The average human attention span is only 8 seconds. That, for comparison, is shorter than the average attention span of a goldfish.
The battle to capture and keep the attention of your audience is fierce. If you want to stand out among the crowd and grow your brand, you need to create high-quality, relevant content that engages your audience. One of the best ways to add “life” to your blogs, emails, and social media content is through images and videos that will attract and retain attention.
Here are six free blog tools that you can use to step up your content marketing and engage your target audience.
We know that the name sounds kind of strange, but this is one of the best free blog tools that you can use to create engaging, sharable content for your brand. Licecap allows you to turn screencaps into GIFs, which is perfect for a variety of purposes:
- Previewing courses
- Outlining step-by-step instructions
- Bringing a basic screen capture to life
With Licecap, you can capture a part of your screen with whatever aspect ratio you would like, and you can record any part of your screen to create a GIF. Maybe you have a before and after photo that advertises your products or services. Maybe you want to show a sneak peek of a course that you are offering.
Licecap makes all of this possible.
You can download this tool HERE.
Loom is a great tool that will help you take your visual content to the next level. With Loom, you can create engaging videos that will captivate your audience.
With Loom, you can record your screen and have a small video of yourself in the corner of the video. This way, instead of just showing your products and services, for example, you can add a more human, personal element with the addition of your face. You can scroll through your product pages while talking about each one.
You can also boost engagement thanks to Loom’s embed feature, which turns a snippet of your video into a GIF thumbnail. These thumbnails are great to embed in emails and landing pages.
If you want to record your screen while also showing your face, Loom is the perfect tool.
You can download Loom HERE.
3. Click to Tweet
Click to Tweet is a tool that makes it simple for you to promote your website, blog, and other content on Twitter. With Click to Tweet, your audience can share a snippet of engaging copy from your website on Twitter with one simple click of a button. Click To Tweet
This tool automatically populates the tweet so that when your audience sees content that resonates with them, they can tweet it out without any hassle.
Make sure you are mindful of the character count of your copy because it will be shared on Twitter.
Download Click to Tweet HERE.
TinyPNG will help you decrease your bounce rate and increase your engagement. This tool is especially useful if you use a lot of visuals on your website, blog, or emails.
If you have ever opened an email and noticed that the visuals take a long time to load, this is typically because the images have a large file size. When images take too long to load, people will leave your website or close your email, which is not great for growing your brand or expanding your reach.
TinyPNG can help you provide a better experience for your audience by reducing your PNG file sizes. Your images will look exactly the same, but their file size will be reduced, helping them load faster.
You can use TinyPNG when you click HERE.
If a picture is worth a thousand words, a GIF is worth even more. Giphy is a great resource for finding all of the fun GIFs you need to spice up your emails and blog posts.
This online database has thousands of GIFs and animated stickers that you can use, and it also allows you to make your own animated GIFs.
You can use Giphy when you click HERE.
6. EZ Gif
Just like your images, you want to make sure any GIFs you use for your website are optimized. EZ Gif allows you to optimize your GIFs and so much more:
- Add text to your GIFs
- Compress the file size
- Crop GIFs for your specific needs
- Turn videos into GIFs
This tool is a great way to make sure your GIFs are as relevant and captivating as possible.
Start using EZ Gif HERE.
When you use these 6 free blog tools, you’ll provide a better user experience for your audience and keep them engaged with your website and emails.
Want Even More Engaging Content To Share With Your Audience?
We know that video is the key to capturing the attention of your audience–so we repurpose all of your content into video assets! At Repurpose House, we turn your video, audio, and written content into awesome, optimized video memes, audiograms, and text-motion videos that you can share across your social media platforms.
Interested? Let’s hop on a call to talk about your content goals and how we can help you reach them.
Subscribe To The Content Coalition
A show and podcast where we interview content marketing gurus about how they crush their digital game.
Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.