LinkedIn differs from most social media platforms that people use every day. Rather than posting what you did last weekend (although yeah, we still want to know), you showcase your skills and experience to potential partners, employees, clients, and more. LinkedIn has a rep for being more professional, and there’s awesome ways to use this to your advantage and up your profile’s engagement.
Optimize Your Personal Profile
If you want to stand out as an authority in your industry, head over to your LinkedIn profile and update the “Experience” section.
Outline the things that add credibility to your personal brand as an influencer in the market. This might include places you guest blog regularly, like this:
If you speak at recurring events, you might title the experience as “On-Stage Speaker” or just “Speaker” in place of where “Contributing Writer” is.
Same thing if you have a podcast or you’re a co-host on a show, include that.
These are all things that you can outline for your experience that set you apart in your field. It shows how you provide value in terms of content and education, placing yourself as someone people in the market can learn from.
Along these same lines, another great hidden gem is to actually link to these extra content features. On your profile click “Add Profile Section” > “Accomplishments” > “Publications”
There you can directly link to your external work for (as LinkedIn says) 7X more reach.
LinkedIn Groups are an INCREDIBLE way to grow your connections, nurture leads, gain exposure, and add tons of value to your industry. These are hidden hubs waiting for content and connection gold.
Here are some specific proven, stat-backed strategies when posting on LinkedIn after you get accepted into a group:
- “1 out of every 3 LinkedIn group posts that converted included a question mark in the subject line. Want to increase conversions? When posting to any B2B group on LinkedIn, create your subject line as a question as often as possible. Business 2 Community found that of all posts that converted, roughly 33% included a question mark.”
- “The average length of a post that converts is 248 characters. You don’t need to go overboard on the word count when posting to LinkedIn for lead generation purposes. According to Oktopost.com, the ideal character count is 248. That’s about 40 words. Short and sweet can get the job done if you provide enough value in those 40 words.”
Articles – Are You Missing Out?
If Gary Vee is doing it …
We all know what LinkedIn articles are, and have probably read at least a few. These are a great resource for sharing long-form content and digesting information that’s always cut off on other social platforms.
And people love reading them.
Here are Gary Vee’s for example of how some awesome ones look.
There’s super simple ways to post more to your LinkedIn articles simply by repurposing content you’ve already created. For example, if you have a value-packed video, use a tool like Rev.com (or Temi if it’s longer) to transcribe it. That transcription then becomes your LinkedIn article content! Already written for you.
Another great way to repurpose existing content into a LinkedIn article is with your blogs. Take those and just make sure they’re current, then upload. Same thing with content like a book or e-guide you’ve written. Those tend to be much longer than any LinkedIn article would be, which is great for you! Take sections from your book, etc. and post them verbatim to your articles – just be sure to add images and optimize.
Here are some really important, and stat-backed strategies to follow when writing your articles:
- “1900 word articles got the most shares, so aiming for between 1700 & 2100 words should give your content a boost.”
- “Articles with titles between 40-49 characters perform the best on LinkedIn.”
- “Articles without video perform better than those with video.”
- “LinkedIn articles featuring exactly 8 images far outperform the rest.”
Let us know what other LinkedIn strategies you use to up your profile and engagement!
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.