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Hey, I’m Shaina.

I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads!

Now, I know a lot, but I certainly don’t know it all. So, I made it my mission to talk with content kings, queens, and bosses to learn as much as I could about crushing content marketing and I’m taking you along with me.

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EPISODES

Episode #017  | Joe Howard

Head Buff at WP Buffs

“Off-page SEO is not something you can directly control, but what I attributed to this is earning links from other places online.”

– Joe Howard

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Episode #016  | Alban Brooke

Head of Growth at Buzzsprout

“If you’re gonna do interviews, be bold about who you go after. Go for people you’d never email … write them down on your list of people to reach out to.”

– Alban Brooke

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Episode #015  | Jaclyn Mellone &

                          Jessica Stansberry

Co-Hosts of All Up In Your Lady Business

“If you have more than your mom listening to your podcast, you’re ready to get sponsors”

– Jaclyn Mellone & Jessica Stansberry

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Episode #014  | Brad Martineau

Chief Baller & Co-Founder of SixthDivision

“People would get way better results in business and life if they’d pay attention to systems and framework.”

– Brad Martineau

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Episode #013  |  Russ Perry

Founder & CEO of Design Pickle

“To be a successful entrepreneur, you have to be an addict of your idea, vision, and passion ”

– Russ Perry

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Episode #012  |  Vince Reed

Founder of SetUpMyAds.com

“The reason you’re running an ad is to turn a profit. Otherwise, you’re just wasting your money.”

– Vince Reed

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Episode #011  |  Mark Asquith

CEO and Co-founder of Rebel Base Media

“The idea of podcasting is actually personal development. You will develop as a speaker, be more articulate, and you’ll become more confident.”

– Mark Asquith

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Episode #010  |  Spring Barnickle

CMO at JJ Virgin & Associates

”You always want to be sure that your best people are buying your best stuff. You’d be surprised how rarely that’s actually happening, so always cross reference.”

– Spring Barnickle

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Episode #009  |  Adam Arkfeld

President and Founder of ParaCore

“If I share something that’s really personal that lends itself to a business mindset, my entire purpose behind that content is to provide value.”

– Adam Arkfeld

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Episode #008  |  Chris Ronzio

Founder and CEO of Trainual

“With products and services, you need to hire more people. But most businesses fail because their people just aren’t doing things consistently.”

– Chris Ronzio

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Episode #007  |  Will Curran

Chief Event Einstein at Endless Events

“The one thing that I think podcasts unfortunately are moving away from is we as a podcaster, moving away to being tactical to be strategic”

– Will Curran

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Episode #006  |  Veronique James

Founder and CEO of The James Agency

“The biggest trend I’m really seeing both from corporate to boutique is everybody is trying to infuse a personality back into their brand.”

– Veronique James

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Episode #005  |  Harry Duran

Founder of FullCast & Host of Podcast Junkies

“Repurpose the crap out of your podcast because people are starving for content.”

– Harry Duran

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Episode #004  |  Dan Tyre

Director at HubSpot

“The key to scaling isn’t about the product, it’s about the way you help people in the sales and marketing process.”

– Dan Tyre

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Episode #003  |  Christopher Carfi

Sr. Director, Content Marketing at GoDaddy

“The thing we start a lot of our process with is always the simple but really hard question of ‘why? Will this actually help the customer?’”

-Christopher Carfi

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Episode #002  |  Melissa DiGianfilippo

Co-Founder & President of PR, Serendipit Consulting

“When you can get that earned media and you can repurpose the heck out of it, that is CRUSHING IT”

-Melissa DiGianfilippo

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Episode #001  |  Dennis Yu

CEO of BlitzMetrics

“Analytics is optimizing. It’s figuring out why something is or isn’t working and therefore what you should adjust”

– Dennis Yu

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