The content that you share online and on social media can have a major impact on your brand awareness, loyalty, and reach. However, it can be challenging and time-consuming to create valuable content and share it on a regular basis.
That’s why, when it comes to creating high-quality content that your audience loves, repurposing content is key.
How Do You Repurpose Content?
When you repurpose content, you simply take one piece of content and “repurpose it” or transform it into a different type of content for your audience.
For instance, if you offer a webinar, you can take the information presented in that webinar and turn it into a compelling blog post (like this one!) or e-book.
At Repurpose House, we take your content (any type!) and repurpose it into social media assets like video memes, audiograms, and image quotes.
Repurposing turns 1 piece of content into multiple different types of content that you can share on your website or various social media platforms.
9 Unexpected Pieces of Content To Repurpose
When it comes to content marketing, most brands focus on their:
- Books
- Blog posts
- Podcast episodes
- Speaker videos
- Webinars
While this is great and can certainly help their brand to grow, there are SO MANY MORE beneficial options for repurposed content.
This not only wastes content, but it also wastes opportunities for you to expand your reach and grow your base.
You spend a lot of time, energy, and resources creating content for your brand. Why not make the most of everything you have created?
Here are 9 unexpected pieces of content that you can repurpose for your brand that you may have forgotten about:
1. Questions From Leads and Clients
Answering questions asked by your clients and leads will not only help you provide good customer service, but it will also give you a new avenue to repurpose content.
If you have someone on your team who handles client satisfaction, ask them to start jotting down the questions that they receive from your audience. You’ll probably notice that your clients, leads, and the other members of your audience are asking the same types of questions.
A great way to generate new content and clarify these common questions from your audience is to turn their questions and your answers into text-motion video or a quick, one-minute selfie video.
This is an efficient way to repurpose content because it’s information that you already know your audience wants.
Take questions from your audience, and turn it into great new content for your brand.
2. Previous Newsletters
Someone on your team writes engaging email copy for your subscriber list. Why should this relevant, high-quality content that they invest time and energy into writing only be used once?
Your email copy, whether it’s informative, entertaining, or promotional, can be repurposed into multiple pieces of content that you can share on social media.
Sift through the content from your email newsletters and turn relevant sections into text-motion video and image quotes. Not sure what these look like? Head over to our examples page!
This will help you get more use out of your content while adding value for your audience.
3. Your PR Features
Any type of feature that you’ve had in order to promote your brand can be repurposed. Did you jump on someone else’s podcast? Were you a guest writer for another business’ blog?
Turn this content into audiograms, short videos, image quotes, and more.
As long as you make sure to credit the original business and make it clear that you were a feature, you can repurpose the content you shared to help your brand.
4. Your Internal Team Meetings
Your internal team meetings may seem like unexpected content to repurpose, but they provide a great opportunity for your brand.
Record these meetings, even if they are over Zoom. You’ll be surprised by how many great sound bites you can find. Turn sections of these recordings into short text-videos, image quotes, or short blog posts.
You’re going to hold team strategy meetings anyway. Might as well record and see if you can get some sharable content at the same time. The worst that could happen is that you record and simply decide not to use it!
Content that you record from team meetings builds your audience’s trust. Your audience will become more familiar with the members of your team and the choices you make behind the scenes, helping your brand establish credibility.
5. Testimonials For Affiliate Partners
Record yourself giving a testimonial for your affiliate partners. Affiliate is key because these are the partnerships that will drive commissions.
You can repurpose these videos into video memes or other forms of digestible content for your audience. Make sure to include a call-to-action to share your brand’s unique link or discount code so that you can gain commission, too!
This type of content is helpful for your audience because your affiliate partners typically offer services that are relevant to your audience.
6. Your Website
You have spent countless hours and a lot of time perfecting the layout and copy of your website. Use that content to your advantage!
Do you have a video explaining your services? Repurpose it! Do you have copy describing the heart of your brand? Tutorials? Go through your site and see what you can repurpose into memes, image quotes, and blog posts.
7. Your Livestreams
If you have any videos from livestreams, you can turn them into shorter video memes. Turn a single livestream into 3-4 videos that you can share on Instagram, Facebook, and other platforms.
Don’t discount any of your livestream videos just because they’re shot vertically. You can always use services like those offered at Repurpose House that can help you create optimized memes with your content.
Create video memes with creative headlines and image quotes from your live streams, even the short ones you recorded with your phone!
8. Podcast Reviews
If you have a podcast, turn your reviews into text-motion videos and image quotes. Not only is this an easy way to create new content, but it also:
- Increases your brand and podcast awareness
- Establishes credibility
- Builds your show’s authority
- Shows your audience that you value their feedback
- Encourages others to be guests on your show
- Makes sure your positive reviews are seen
9. Webinars with crappy video
We’ve all had webinars that didn’t exactly go as planned. Maybe you have a recording of a webinar with incredible content, but:
- a poor connection caused low video quality
- you stayed on one slide for the entirety of your webinar
- You were having a bad hair day
Whatever the reason for your poor video quality, you can still repurpose this content!
Repurpose House can turn crappy webinar videos into audiograms. These will be more captivating than low-quality video, and they can be shared widely.
As an added bonus, because this content will only be audio, your audience will not even know that the video portion was less than awesome.
Feeling Inspired To Repurpose Your Unexpected Content?
Learn more about Repurpose House and how we can help you repurpose your content when you visit our website.
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Shaina Weisinger
Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.
