Episode 001

Ben Azadi

Best Selling Author & Founder of Keto Kamp

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About Ben

In 2008, Ben Azadi went through a personal health transformation of shredding 80 pounds of pure fat. Ever since, Ben Azadi, FDN-P, has been on a mission to help 1 billion people live a healthier lifestyle.

Ben is the author of three best-selling books, The Perfect Health Booklet, The Intermittent Fasting Cheat Sheet, and The Power of Sleep. Ben has been the go-to source for intermittent fasting and the ketogenic diet.

He is known as ‘The Health Detective’ because he investigates dysfunction, and he educates, not medicates, to bring the body back to normal function. Ben is the founder of Keto Kamp; a global brand bringing awareness to ancient healing strategies such as the keto diet and fasting.

Ben is the host of a top 15 podcast, The Keto Kamp Podcast; and the fast growing Keto Kamp YouTube channel with almost 100k subscribers.

What You’ll Learn

  • [1:14] Ben shares what Keto Kamp does and its mission to impact as many lives as possible by educating them. 
  • [2:35] Committing to your purpose includes having your creative juices constantly flowing. Ben listens to a lot of podcasts and other resources to study and expand his knowledge and inspirations. 
  • [5:05] The process of creating content by maximizing Youtube and repurposing content
  • [6:10]Something that a lot of people I see struggle with is they’re always comparing themselves or their content or their YouTube channel with somebody else’s.” 
  • [7:42] The key to being successful with content creation is to look at it as a business and not a hobby. With the right resources and help at hand, it’s possible to stick to your goals and block out time to commit to what you need to do. 
  • [11:22] Ben shares his secrets to finding organic success on Youtube, one of the best-performing platforms for his business. 
  • [14:23] Learn how Ben uses different formats for his content depending on the platform through repurposing content efficiently 

About Shaina

Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. Shaina has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have. She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world-recognized brands such as GoDaddy, HubSpot, MarketingProfs, and more through her video podcast, Content Karate. She loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius. Learn more about Shaina here: ShainaWeisinger.com

Read Episode 001 Transcriptions

Sarah Guidas: Hey, everybody. Thank you so much for tuning in and listening to Content Karate. Again, we are a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, generate leads and revenue for their business. Today, I’m so excited because I get to sit down with Ben Azadi. He’s one of our amazing clients at Repurpose House. He’s the founder of Keto Kamp and podcast host of the Keto Kamp Podcast. And he’s personally on a mission to help 1 billion people live a healthier lifestyle, which is phenomenal, and he invests a lot of time creating amazing educational content, teaching people how to do that. He’s known as ‘The Health Detective,’ he’s the author of three bestselling books. He is the go-to source for intermittent fasting and the ketogenic diet. And today we’re going to get a really great inside look as to his content marketing strategy. So Ben, thank you so much for hopping on this interview. We’re thrilled to have you here today.

Ben Azadi: I’m thrilled to be here with you, Sarah. Thank you for having me. Thank you.

Sarah Guidas: So I’d love to start just by learning more about what the Keto campus, can you break down that business, your mission, things like that.

Ben Azadi: Yes. So Keto Kamp, we are an online platform. We are representative in a 111 countries at the moment and we educate through social media. We educate through LinkedIn, Facebook, Instagram, YouTube, the podcast, we’re on a mission to educate 1 billion people and empower them with this information that we know is transformational, right? So we do one-on-one coaching. We have programs like the Keto Kamp Academy. We also have free giveaways like a Keto Kickstart Guide, a fasting book. So our mission is just to get that content out there as much as possible because let’s face it, this more than anybody else everybody’s online, especially what just happened right now with the quarantine and more people shifted online. So the more you can put your information out there, which I do with your help, the more people we’re going to impact. So that’s our mission to impact as many lives as possible with this information.

Sarah Guidas: Yeah. And that’s a very, very strong mission and you guys are really great at practicing exactly what you preach. I’m really excited to kind of showcase some of the exact pieces of content that you’re creating too. In addition to the show and everything you have going on based on that, I would love for you to kind of outline how you brainstorm and how you think of the type of content you create because you are creating so much of it. You’re everywhere. You’re distributing this content and really strategic way. It should be great to kind of understand that back behind the scenes process of how you’re thinking of what to create each week.

Ben Azadi: Yeah. it’s important for the audience to understand. I think they understand this because if they’re listening to this pod, the content karate podcasts, they are, they want to create content or they are creating content. But it’s very important to understand that attention, right? Money follows attention. If you believe in what you have to offer, then it is your duty responsibility obligation to get out there as much as, and that’s what we’re doing. So when you are clear on that, your creative juices just flow because creativity comes after commitment. So commit to your mission, commit to your purpose that creativity will start following and flowing as a result for me. I just love studying. I love studying health from different podcasts books, YouTube university, when I’m driving my car, my car is a mobile university. I’m listening to audio books. I mean, chance that I guess, Sarah, I’m listening to an audio book or a podcast. Ben Azadi (03:31): And I have in my phone, I use Evernotes anytime I have like an idea for a video or a piece of content I want to create, I jot it down. I think it’s very important to ink it. When you think it, you got to ink it, cause otherwise it’ll slip away. Something will happen. And you’ll forget about that. You’re like, Oh, what was I supposed to do? So write it down as if I’m driving. And I have that creative bot, I don’t text and driver or do that, but I do the voice note, right? It goes right into the Evernote. So it could be Evernote or any kind of notes, but I go back and now I have this whole list of things for me to create content. If I’m ever thinking about what should I create? The second thing that I do is I get so many questions on health and fitness and just keto and fasting. So I’m always looking at my questions on YouTube, on social media, on LinkedIn. And I say, Oh, that would make it. That would be a great video for me to enter that. Right. And I’ll go. And when I make that video, I’ll respond with that video. So they have to go watch it to get the answer. So those are some ways for me to just get my creative juices flowing.

Sarah Guidas: That’s so smart. I love what you said. If you think that you got to ink it, that’s like that’s phenomenal. I’ve never heard that before. So I love it. And one of the most important things too, that I think you pointed out that I want to reiterate for everyone, listening and watching is the power of Evernote and using that, that audio solution that they have so that when you are in the car, you know, when you’re not able to write things down or whenever you’re doing whatever it is that you have these brilliant brainstorms document it that way. So that’s really, really great. Can you break down to, so the audience knows like how much content are you creating, like on a weekly basis because you have quite a bit of you know, content and underway that you’re constantly funneling at least your, our system as well.

Ben Azadi: Yeah. I use all your tickets. I think I’m probably the person who uses most of them if I had to guess. Yeah. So for me, all roads lead to YouTube. So YouTube is where I create like longer format videos tend to 20 minutes on average YouTube rewards that by the way, that’s a little nugget for you, 10 to 20 minutes is the sweet spot. So I’ll take that 10 to 20 minutes that I studied for, you know, recorded. It’s all done. And then I’ll take, I’ll take 90 seconds or 60 to 90 seconds to two minute clips from that. And that’s what I’ll submit to you all to create that, that headline, that transcription and have it branded. So I’m not really recreating these videos. They’re already created one time with one video that I get to chop up and I could get five to 10 to sometimes 15 of these social media posts that I’m doing with you all just from one video, right. Just from one long video. So that’s how I’m able to have so much stamina in so much content.

Sarah Guidas: That’s awesome. That’s great. And so how often would you say though, are you creating that those long form pieces? Like what does that look like in the backend for you?

Ben Azadi: Yeah. one to two times a week, I’ll create one to two times one to two of those videos per week on average. Right. And that gives me so much longevity, just two videos could give me almost a month’s worth of content to distribute to all, to create tickets for. So yeah, that’s what I’m doing. You don’t have to start that way. You know, you just want to kind of build and just get better and better and better. Something that a lot of people I see struggle with is they’re always comparing themselves or their content or their YouTube channel with somebody else’s. And I used to fall victim to that, but the truth is this amateurs compete, the world-class collaborate and create. So the only competition that we have is the person we were yesterday. Right. Just beat yesterday. That’s our model by the way, is to beat yesterday. I wear t-shirts that say beat yesterday. So if you could just do a little bit more than you did yesterday and build from there, all of a sudden you’re going to have that momentum. It’s like, you’re pushing up that rock up the Hill. And at first it sucks, right. You’re trying to push that rock once you hit the peak and then you have that momentum, then you have, it’s just that flow. And that’s where I’m at right now. I’m at that flow, but it didn’t start that way. I kind of had to. Right.

Sarah Guidas: Yeah. I want to know, I want to know more about that. So as you were kind of developing that content process that you have to where, you know, you’re able to just once or twice a week create some of those long form pieces, what was you, would you say your, like your biggest hurdle in getting to the point you’re at now and the content creation process and how did you overcome that? Because a lot of our listeners too, we’re still trying to figure out that part of building their business and that marketing side

Ben Azadi: It was treating it like a hobby and not like an actual seven figure business. What is the hurdle? Right. So it was a mind shift for me. I treat my content like, like this is part of my seven figure business. It’s not a hobby for me. So if it’s a hobby for you and it’s just like, you’re motivated sometimes, and you’re not motivated other days, you’re not going to have the stamina, not going to have the longevity. So I got clear on my mission, which is to empower a billion people and educate them. And that’s how I’m going to do it through social media, because it’s impossible. It’s almost impossible to do it in person. But when you have social media, when you have repurpose house, it makes the mission possible. So for me, it was getting clear on the mission and looking at this as a business and not a hobby. And when you can make that transition, that’s when you will commit and block out time and actually focus on things. Because if not, you’re going to just push to the side and have little, get togethers and other things get in the way, but block out the time, commit to it. Don’t let anything else get in the way.

Sarah Guidas: That’s, that’s really good time blocking everybody note that time, blocking, put it in your calendar. So you’re, you’re super consistent too, with making sure that that content you’re funneling through a purpose house that you’re creating actually gets shared on, on your social media channels. And I know you and I talked about this, but you have two specific platforms that really perform really quite well for your audience. Can you break those two platforms down?

Ben Azadi: Yeah. YouTube I’ve mentioned that already. My YouTube channel is about to hit a hundred thousand subscribers. We’re at like 99,200, something like that. So we should be there three days. Thank you. That’s in about 17 months by the way. Wow. YouTube is a beast. So I’ve been studying YouTube. So YouTube is great because I take that long form content, YouTube rewards, high production videos. Yes. You could do anything on your phone and you just get started with your phone, but YouTube will reward you faster if you could focus on production. Right? So using B roll and things like that, which you could build to you, don’t have to start with that. Youtube also rewards niches. So the more focused your YouTube channel is you want to make sure when somebody lands on your YouTube channel, for whatever reason, just by reading the name of your YouTube channel, they know what they’re going to get based off of that niche.

Ben Azadi: So for me, they read Keto Kamp, I know I’m going to get keto. They know they’re going to get keto just by reading that name. So niche, production value, and consistency starting with maybe one video per week to two videos per week that will do well and just stick and stay it’s bound to pay. So that’s YouTube. Number one. Number two is LinkedIn. LinkedIn as, as is where Facebook was a few years ago. It’s less cluttered. There’s actually people on there who are willing to invest in your services to actually pay for your services more so than Facebook. So you get a lot more engagement. You get a lot more organic growth. I’ve actually never ran ads on LinkedIn. I don’t even know how it works on LinkedIn, but my LinkedIn has great engagement. It has great growth. So that’s the second platform. So I take the ticket that I submit, you know I’m actually, before I hopped on this call, I was working on the ticket for tomorrow, which I’m almost done. I’m going to submit it. So I wake up in the morning. I have my tickets, I have the square format. I have the landscape, I have the IGTV, I’ll take the square and I’ll post that on LinkedIn with the transcription notes and just make it look great. And that’s where I’ll get great feedback with LinkedIn.

Sarah Guidas: Nice. That’s awesome. I want to jump back to YouTube because how you’ve scaled the subscribers in 17 months is phenomenal. And like we’ve kind of talked about like YouTube is a beast and it’s sometimes a bit of an intimidating channel for people to even get started with. Are you utilizing any practices on YouTube? Like playlist, anything like that? Like how are you driving traffic specifically to YouTube to encourage those subscribers, any other strategies or tips that you have would be awesome?

Ben Azadi: Here’s the thing about YouTube? It is a beast and I’m about to hit. We are about to hit a hundred thousand subscribers in about 17, 18 months. Actually, we haven’t spent 1 cent on YouTube ads. This is all organic growth. Not one penny. I’ve never even done a YouTube ad, although I want to do some soon. So that was the reason why I grew was because I treated it like a business, not a hobby I focused on high production videos. Thumbnails are very important along, along with the head, the title. And you want to make sure the, that you’re doing your research. So I do a lot of research before I even hit record for a YouTube video. I’m doing research. I’m using a a software called tube buddy to buddy is a great software to look at different keywords, to see how they’re ranking.

Ben Azadi: So I’m using all the tags. I’m using all 500 words for tags. I’m using playlist and I’m using keywords for my playlist. I’m consistent with the content. The content is high quality, high production value. That thumbnails are great. I’m using Canva for my thumbnails, but I can use you all, but I use Canva for the thumbnails. So I’m just consistent on there. And I got to tell you a story here the first five months from my YouTube channel. So I launched my YouTube channel December of 20. What was that? 2019 2018, right? December, 2018. So right about right before 2019 started. And then it was April now, 2019. So just four or five months into it. I had 342 subscribers on my YouTube channel. Wow. And I was still committed to putting a video out every Monday, every Friday, but I only had 342 subscribers. So I was a little frustrated, but I think it was the universe’s way of testing me and testing my commitment to the message. So I said, I’m going to keep going and keep going. All of a sudden the video took off, other videos took off and now fast forward, just several months later, I’m about to hit on a hundred thousand subscribers. So it’s really about sticking with it and you benefit that way.

Sarah Guidas: Yeah, absolutely. Because after a few, couple of months of doing something consistently and not getting the results that you want, it’s really, you know, a lot of people are inclined to think, okay, this process isn’t working, I need to shift gears with the fact that you were consistent with it and you kept doing it. That’s awesome. So really good job. I’m excited for that. I can’t believe we aren’t doing your thumbnails. Ben, we gotta, we gotta get out. We gotta figure it out. So that’s going to be my mission deal, deal. Let’s figure it out. That sounds great. Okay, so obviously YouTube, top performer. That’s awesome. But in terms of your individual content pieces, is there like one specific piece that you have in mind that’s outperformed a lot of your other, like content long form content. It could be opt-in. So YouTube video, a podcast episode, anything like that that’s performed really, really well for your audience.

Ben Azadi: Yeah. there was a video I did on wireless headsets and are they safe? Are the airpod safe? That one did well on LinkedIn? Cause a lot of people, a lot of professional types, they use those wireless headsets. So that one did really well on LinkedIn. That’s the one I bought at first.

Sarah Guidas: Nice. Very cool. And then, so is that the main place that you promoted at LinkedIn?

Ben Azadi: Promote it on all. So I get your ticket and I use that square format for Facebook. I use it for my Instagram feed. I use it for LinkedIn and then I use the landscape format for Twitter. And then I use the IGTV format for my stories and an IGTV. So I take one ticket and I use all, Oh, and I use TikTok now, by the way, I use my IGTV for TikTok. So I’m repurposing everything.

Sarah Guidas: Nice. Out of curiosity, how has TikTok been performing you like engagement wise?

Ben Azadi: Good. I mean, I’m not even spending too much. I’m looking at my tech doc app right now. I’m not even spending too much time in there. I’m just repurposing it and leaving. I mean, I’ve got a 1300 followers in two months, so it’s growing. Right. It’s growing just by repurposing things.

Sarah Guidas: And it’s another platform to get that exposure and to drive that traffic and get that brand out there. That’s awesome. Hit that 1 billion then.

Ben Azadi: Exactly, exactly.

Sarah Guidas: Yes. okay. So everyone listening and watching again, this is a video podcast. If you guys are listening, just know you can tune into this too, but I would love for you to kind of share where you would want everyone who’s tuning into to go to learn more about Keto Kamp, to see some of the content that you’re creating. Where are a couple of places that would be good for them to check out. ?

Ben Azadi: Yeah, definitely the, my YouTube channel, see what I’m doing and start modeling me. I’ve modeled a lot, a lot of other people who are crushing it on YouTube, not copy them. Don’t copy me, but just model what I’m doing and see what’s working for me and do it for your specific niche. So it’s Keto Kamp on YouTube that’s camp with a K. If you go to youtube.com/ketokamp, you can find that. I know you’re putting notes in the links, in the notes of this podcast and then my Keto Kamp Podcast as well. My Keto Kamp Podcast is a top 15 podcasts in the US and the alternative health space. So if you’re interested in keto, fasting or health in general, I also talk about mindset, which I call Mental Six-Pack go subscribe to the Keto Kamp podcast. It’s available on all podcast platforms worldwide. And then if you want more, just like one personal stuff. Instagram is great. I’m very interactive on Instagram. So that’s @thebenazadi which is my name, the Ben Azadi.

Sarah Guidas: That’s perfect. And so, again, to recap, so the YouTube for you to channel your uploading every Monday and Friday, is that correct?

Ben Azadi: That’s what, that’s what I did when I first started out. Once, once I saw a channel start to take off, I went from two videos a week to now four to five videos.

Sarah Guidas: Oh, okay. So heavy user on the YouTube channel. Okay. And then the podcast is one new episode every week that one’s two to three every week. Okay. See, all right. So yeah, definitely check them out guys. Cause that’s a lot of content and a lot of capacity that he’s distributing there. Thanks so much for him. This has been awesome. Before we log off, is there anything else that you want to cover that you want to leave the audience with any type of?

Ben Azadi: Thank you for having me? Yeah. Repurpose House has been a game changer for me. Like they’re not paying me to say this. They have been a game changer for me and I highly recommend you try them out. You get these tickets because it takes such a burden off your shoulders. It’s an investment, but it’s an investment that comes back tenfold, a hundred fold. So the fact that I’m able to just submit a ticket and get this content and have all this, all these social media platforms receive this information. It is amazing. I’ve never had this before. So I want to say that. And then I also want to just tell you that if you’re not getting your content out there, whoever is, I just hope this connects with one person. If you’re not getting your content and your message out there, you are selfish. Okay. It is your duty, responsibility and obligation to get the information out there. Let’s face it. There’s a whole bunch of toxic, negative, nasty information going on in the world right now. And if you have information that could help somebody, then you got to share it. You got to express it. You got to get out there. So that’s the last thing I would leave for your audience.

Sarah Guidas: Well said, Ben, thank you. That’s great. Yeah. And everybody check out his stuff. Be sure you learn from him. And this was an awesome, awesome episode. Ben. I learned a lot from your YouTube strategies too. So I’m personally excited to go check that out. So thanks so much everybody for tuning in and be sure to actually go to our show notes page, which is content credit.com. And that’s where you’re going to be able to see where to listen, where to watch. We’re also going to have all of the tools that Ben has talked about. All of the places where he’s uploading his content, his podcasts, his YouTube for you to actually visually check out. So thanks everybody for tuning in and we’ll catch you on the next episode.

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