It’s no secret that social media marketing is one of the best ways to increase your brand awareness, your customer engagement, and your bottom line.
With over 3.5 billion people worldwide using social media platforms, it’s important for you to prioritize your social media strategy if you want to expand your audience and grow your brand.
This is often easier said than done. In order for you to make the most of your brand’s social media presence, there are several factors that you need to keep in mind:
- Creating high-quality content tailored to each platform
- Sharing content regularly (once a week won’t cut it anymore!)
- Posting content during peak times for each platform
- Using analytics to adjust content and scheduling
- Keeping your brand’s voice consistent
- Staying on top of social media trends
- Connecting and engaging with your followers
As you can see, there are several elements to consider every day to be successful with your social media marketing.
It seems overwhelming, right?
That is where social media automation can help.
What is social media automation?
Social media automation includes a hands-off approach to:
- Content posting
- Social media post scheduling
- Engagement tracking
It’s challenging to managing a brand’s social media strategy and presence, but social media automation helps lighten the load.
With social media automation tools, brands can focus on creating high-quality content that will keep their audience connected and help their brand continue to grow without worrying that any tasks will slip through the cracks.
How to automate your social media posts
If you want to share engaging, relevant content with your audience on a regular basis, social media automation needs to be an essential part of your brand’s social media strategy.
Here are a few ways you can automate your social media marketing:
Social media scheduling tools
If you’re only posting content once in a blue moon, you risk losing followers and causing your target audience to forget about your brand.
However, it can be difficult to remember to log in to a specific platform and create a specific post at a specific time each day.
Social media scheduling tools, like Hootsuite, alleviate these concerns. They help you post consistently and with ease. Simply create posts and schedule them ahead of time, and these tools will automatically post for you!
Using social media scheduling tools allows you to schedule posts months in advance and to make sure that they’re posted at the best times for maximum engagement on each social media platform.
There are a ton of great social media scheduling tools out there. We personally use Agorapulse, and we love it!
Unlike when customers visit traditional brick-and-mortar stores and get help from associates during operational hours, your brand’s social media channels are always open for business.
If someone wants to ask a question, reach out about a problem, or otherwise interact with your brand on social media, you need to be able to help them right away.
Social media automation tools like chatbots can help make this possible, even if someone asks a question outside of your normal business hours.
Using chatbots, you can have automated replies to various queries, share messages to let customers know when you will be back online, and provide other forms of support for your audience.
With chatbots, you will be able to connect with your audience and solve small problems 24/7.
These tools will help your brand use social listening to determine which type of content performs best. It will also gather similar content in one convenient location. Using these tools, you can get fresh ideas for new, relevant content.
Social media automation will help you save time and provide content that your audience will love. When you use these tools, you will easily be able to take your social media marketing to the next level.
Social media automation best practices
While there are clearly several benefits to social media automation, it is crucial for your brand to keep certain best practices in mind:
Keep it personal
It’s easy to lose the heart of your brand when you start using chatbots and other automation tools. To ensure this doesn’t happen, you need to make sure that you keep things human and maintain your brand’s personality.
When you create your automated replies, make sure the tone of your messages sounds friendly, human, and true to your brand. Consider using emojis, if that’s part of your brand’s voice!
Interact with your audience
If members of your audience only ever hear from you when they receive a chatbot response, it’ll be hard to keep them engaged with your brand.
Take the time to respond to comments personally. Let your audience know you care about their concerns and value them enough to reach out and connect.
Keep up with current events
While social media automation tools help you keep your content relevant, you need to keep up with the current climate to prevent your posts from being tone-deaf.
For instance, if a major crisis occurs, you need to change your pre-scheduled, light-hearted posts so that your brand is not insensitive to a tough situation.
Check your metrics
Just because social media automation tools can help your brand doesn’t mean that you no longer need to check your metrics. Make sure that the tools you are using get your desired results and reach your audience effectively.
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.