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A social media marketing strategy makes a significant difference for any brand, but only when you use one effectively. This is often easier said than done.

Brands often make the same mistakes when they post on social media:

  • they post only on special occasions
  • they post randomly
  • they post the same content across different platforms
  • they post content without checking their insights and analytics

Posting sporadically is better than if you didn’t post at all, but you’ll never grow your brand this way. To consistently post content that your audience will see and that will bring desirable results, you should create a social media calendar.

A social media calendar helps your brand make the most of your social media marketing. It increases engagement and visibility. When you create a social media calendar, you can make sure you are addressing the what, when, and how of your social media marketing strategy.

What content should you post?

Some brands post the same type of content over and over again. While videos are an effective tool to build engagement and encourage your audience to share your content, they aren’t the only type of content that you should post.

Switch up your content so that you’re posting videos, photos, image quotes, text, and other types of content. 

A social media calendar can help you manage the type of content you’re creating. On your calendar, write down every single piece of content that you have so that you can make sure you don’t post too much of one specific type.

Does that mean you have to create tons of new content?

Content creation is hard! Instead of creating a million new long pieces of content, make the most of the pieces you already have. Repurpose your content into engaging clips and quotes so that you can share it in different formats across different platforms.

Not sure how to repurpose your content? Check out our blog post to learn how to repurpose your content in 8 different ways. 

When should you post?

When it comes to social media marketing, all days are not created equal.

If you want to post content that your audience will see and be eager to share, then you need to pay attention to when you’re sharing your social media posts.

There is plenty of research that shows the best times to post on each social media platform for maximum engagement:

  • Facebook: Wednesday at 11 am and between 1-2 pm
  • Instagram: Wednesday at 11 am; Friday between 10-11 am
  • Twitter: Wednesday at 9 am; Friday at 9 am

If you want to boost engagement, make sure you post at these key times. 

That’s where a social media calendar can come in handy. With a social media calendar, you can make sure that you’re set to post at the most effective times for each platform that your brand uses to share content. 

Simply plan out the week so that you boost the potential of each of your posts.

How should you post your content across different platforms?

While it might be tempting, the last thing you want to do is repost the exact same piece of content across different platforms on the same day. 

Do you know what your audience will think when they see the same video on Facebook, Instagram, and Twitter? Boring!

Keep your content fresh, and post different types of content for each platform that you use.

For instance, on a Wednesday morning, you could post an image quote on Twitter that will draw attention, and then later that morning you can post a video meme on your Instagram stories.

When you use a social media calendar, you can keep track of how you share your content on your social media platforms so that you can repurpose your content effectively.

Repurpose House Social Media Calendar

So, you know that a social media calendar can help you crush your social media marketing strategy, but how do you create one?

To get started, you should:

  • Use insights and analytics to determine which types of content work best for your brand
  • Determine which elements of your social media you would like to track
  • Create content that you can repurpose
  • Schedule your content across different platforms
  • Seek feedback so that you can adjust your calendar when necessary.

Still need help? We created a Social Media Calendar Template to make things easier!

Our calendar helps businesses plan out how to share a single piece of content as many as 12 times over 1 week on 2 different social media platforms. Notice that this calendar outlines what type of content to post on which platform at a specific time of day.

With a calendar like this one, you’ll be able to take your social media content to the next level, increase your engagement, and share high-quality content on each of your brand’s social media platforms.

Need Help Creating Repurposed Content To Fill Out That Social Media Calendar?

We just so happen to be experts in repurposed content. 😎 Book a call with us today to learn how we can help you explode that social media calendar.

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Shaina Weisinger


Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.