Episode 017

Joe Howard

Head Buff at WP Buffs

WP Buffs Talks Impactful Tips on Crushing On and Off-Page SEO

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About This Episode

In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs.

WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you’re looking after 1 site or 1000, they’ve got your back!

Joe also runs WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Or you can just tune into The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue.

Tune in as Joe shares his top tools and  strategies on how you can rank higher on Google through both on and off-page SEO and by taking advantage of “low hanging fruit” keywords.

What You’ll Learn

  • [03:49] Joe’s thoughts on keyword research and whether or not this truly matters in your marketing
  • [06:58] What are “low hanging fruit” keywords, and how to find them using a specific recommended tool
  • [10:30] Joe shares what Off-Page SEO is and how it can affect your Google ranking[17:48] Learn Joe’s top ranking blog article that allots for about 25% of all their website traffic
  • [23:36] 1 actionable thing to implement in the next 48 hours
  • [24:00] Learn the tools that you can use to do your own keyword research and see your domain authority
  • [30:06] BONUS: The challenge of managing a business with 24/7 system support
  • [33:48] BONUS: How Joe manage a remote team with different timezones

About Shaina

Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. Shaina has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have. She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world-recognized brands such as GoDaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition. She loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius. Learn more about Shaina here: ShainaWeisinger.com

Read Episode 017 Transcriptions

Shaina:                 All right. So I am super excited about Joe Howard’s episode with WP Buffs that you guys are about to listen to or watch. Um, he schooled me big time. First of all, he’s a super cool guy. Um, but I can talk all day long about video and repurposing, but we got into like the nitty gritty about text and SEO and keywords and all of that kind of craziness and it was really cool to be able to learn as much as I did in like the 25 minutes of this episode. What I can tell you right now is that at 10 minutes and 30 seconds he talks about what’s off page SEO is I, I mean, I’m a marketer. I did not really, I kind of knew, but he talks about the best practices there and how to like really crush your off page SEO. Um, at about 21 minutes he talks about their best tools and partnerships, um, and how they kind of leverage those relationships to help their brand.

Shaina:                 One of them is HubSpot, so go listen to that. And then at 24 minutes he talks about a really cool chrome extension that they use to know their domain authority that you can totally install and see kind of where your business lies constantly. So, um, those are just three of like a ton of massive tips that he gave me and I’m excited to implement them in my business and I hope that you’re excited to implement them in yours. Enjoy. I’m Shaina, I love dogs. I trip a lot and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean, 44% of marketers say that producing content is their biggest challenge. Get content marketing is 62% less expensive than outbound and produces three times more leads. Now I know a lot, but I certainly don’t know it all. So I made it my mission to talk with content, kings, queens and bosses to learn as much as I could about crushing content marketing. And I’m taking, yeah, you along with me. Welcome to the content coalition.

Shaina:                 Hello content coalition. Shaina here I have Joe Howard with WP buffs. They are a 24, seven word press management service for serious website owners. And they do white label too, which is super awesome. I love agencies and they play with agencies that are really cool space. So they are, I’m a person after my own heart, a company after my own heart. Also, I’m, you’ve got m p WP Mrr. Excuse me. What is WP, um, are, are, what are all these initials? Tell me.

Joe:                        This is usually the first question we did. They’re like, what is that? Uh, most companies who work in the wordpress space have WP somewhere, their names. So WP is for wordpress, but wpm are ours for monthly recurring revenue. Um, so yeah, like you mentioned WP buffs, we do 24, seven website managements, but we’ve also just kind of open sourced everything we do at WP buffs and put it into this video course for free people. So if people want to influx or agencies or freelance work with the, with care plans and actually, you know, know how much money they’re gonna make the next month and a predictable revenue, then you can do a little bit of, we did at WP Buffs and check out the course. So, yeah. So it’s all about.

Shaina:                 I love that. I love that you’re able to like not only just provide a service, but then educate and be like, here’s how we did it. Go fly a little birdies fly. That’s awesome. Very cool. And then you’ve got the wpmrr podcast, which is amazing and you guys should definitely check out Beyonce was on it. I heard. Yeah.

Joe:                        Great episode with Beyonce, Aka Shaina. So yeah, we’ve had some good, nice guests on there. Most people in the wordpress space. Uh, so if you’re kind of into wordpress, you’ll know people. If not, then you’ll get to know some more press people. But a, yeah, all about monthly recurring revenue. It’s a kind of our big focus to help people do a little bit better in that area. Uh, it’s been really helpful for us in running a business, so we think it’ll be helpful for others as well.

Shaina:                 Awesome. Awesome. Very cool. Well thank you so much for coming. Let’s dive into content. So yes, the content creators out there, it’s easy to like hot wallet. Is it easy, let’s be honest. But to get in front of a camera and just start talking about something that you’re passionate about is great and all, but once it dies onto like the website, one of the things I tell people is to take, and correct me if I’m completely wrong here, cause I’m always learning. So if you’re going to film video, put it on the website to, you know, have it transcribed, make sure that those words are there. But keyword research I think is something that like a lot of content creators who aren’t just like bloggers or like they’re just kind of just creating as much as they can. I think it’s something that gets overlooked. Uh, it certainly does with me cause I just kind of go off the cuff and I’m like, Hey, if this works great, if it doesn’t, then great. I don’t, I don’t really think about it. So what are your thoughts on implementing that? Or if it even really matters? Like tell me, tell me what you think.

Joe:                        Well, I think no matter how much keyword research you do, it’s still, who knows you’re going to perform well in the search results. I think you can do what you can do a lot of research or you can do no research and you’re at still at the end of the day, it’s kind of a toss up of how you’re a, of how well you’re going to perform. I mean, are our highest performing? Oh, we focus pretty, pretty significantly in our marketing efforts on content and inbound marketing. We get probably about 70 to 80% of our leads, new customers, new white label partners, they all come through Google, they all come through search. Um, but our highest performing article is crap article. I wrote, you know, three years ago that converts horribly but still somehow ranks for a ton of stuff and gets this probably like 20 to 25% of our traffic every month.

Joe:                        Um, so it’s uh, yeah. And so I didn’t really have any, I didn’t know that that was going to perform that well. Uh, and I’ve written articles that I, that were, you know, 8,000 words, 10,000 words that that seemed like, man, I nailed that. Like this is in two months, this is going to be the number one spot and didn’t really go anywhere. And so, uh, you know, I’d, I would definitely not say I’m perfect at this, but you can, it is definitely possible to do keyword research. To me it’s just finding about low, it’s finding low hanging fruit. Um, some of that content we’ve written, you know, 8,000 words like these really long form pieces. We’re competing for really high competition keywords. So they may take six months to really get on the first page. They may take a year to really get in those first three spots, you know, so it’s obviously about the long game, but keyword research can get you, if you find a keyword that no one’s really ranking for, that the highest site that’s ranking for that, for that spot is, uh, you know, a low domain authority sites.

Joe:                        And you can kind of just write a nice little article. It’s going to feature there. Maybe it only gets 300 searches a month, but maybe you get 200 of those searchers every month because you were able to just quickly kind of rank in a tough spot. That’s how you get started. And then you do 10 of those, you know, that’s 300 times and that now you’re at 3000 visitors a month and you know, you’re not, no one’s going to have a million visitors a month to start with. But if you can find some low hanging fruit and write some content to really win there, then that’s how you start. You start slow and it kind of, you snowball into, uh, you know, to, to more as you as time goes by.

Shaina:                 So when you say low hanging fruit, like what would be an example for your business on what some of your keywords that are low hanging?

Joe:                        So low hanging fruit. So an exempt. So we’re in the wordpress space, so we read a lot of content around, uh, around everything in the wordpress space. Um, we kind of stick more, a little more towards like speed and security optimization, uh, plugins to do x, Y, and Z, uh, themes to do x, y and z. A. And then we kind of venture out into kind of other spaces like, you know, helping people like pick the best, uh, VPN to encrypt internet activity. So like things that people who are working in the wordpress space will be interested in. Um, but a low hanging fruit would be, to me it is a, it’s any term, oh, I always say this is would be a long tail keyword. So like a short tail keyword would be like a Nike shoes. It’s only two words, right? I don’t think any small stores can be able to rank for Nike shoes cause I think Nike probably has that locked down yet.

Joe:                        But uh, but maybe what’s something Nike doesn’t have lockdown is a Nike high tops, a yellow and black basketball shoes. I don’t even know how many words that is. Right. That’s like 10 words. But Nike is a little too busy going for this for, you know, Nike shoes that gets, you know, uh, five, uh, you know, 500,000 searches a month. They may not be worried about his little search that gets, uh, it gets, you know, a hundred searches a months. Um, but that’s why, and in addition to that, there are, you know, tens of millions of new searches that are done every day. So there’s unlimited room for even small players to compete. But this is what we mean by kind of low hanging fruit and it’s looking for like long tail keywords, which I mean, you know, a lot of words in that search phrase. And then continuing to find opportunities where maybe the highest ranking a site and when you search Google for that term is not Nike. Maybe it’s another small shoe store or something that that’s a itself doesn’t, isn’t super authoritative, so you may be able to kind of compete there. Um, so yeah, it’s looking for low hanging fruit, using tools like SEMRush or uh, an h refs. Uh, there are a lot of tools out there. Those are the two that I usually recommend, but

Shaina:                 that’s awesome. We’ll throw those in the links below because I need to go and do some, some low hanging fruit keyword research. And that’s interesting because like I can talk video, I can talk repurposing all day long, but when it comes to like flogging and keywords and stuff like that, I think this is really, really, I’m learning from you right now, just hearing like, okay, well it can be really, really long and kind of excessive, but you can rank for him. People search for it. So that’s um, that’s interesting. I’m excited

Joe:                        and we can trade some knowledge. I’ll hit, I’ll help with some SEO stuff. You can help me with video stuff will.

Shaina:                 Cool. That’s good. Awesome. Cool. Okay, so, um, another thing that, um, I wanted to mention is you had said that you earned not that previously, um, you earn links from high d a sites. What does that mean? Because my brain does not understand that. Okay. Yeah.

Joe:                        So there’s kind of two aspects of Seo. There’s on page SEO and then there’s off page SEO on page SEO is, we talked about this, you find some low hanging keywords. You want to write a piece of content about it, right? You’re right, your content, you know, you wrote this great piece of content. It’s really all inclusive. Uh, you, you know, set your title correctly, your h one h two h three Heteros correctly, your image alt text. Um, you know, there’s a few different aspects of on page SEO you want to focus on. Uh, on page Seo. Something you can really control, right? You can just go into your site and literally change these things. Uh, and uh, you publish that piece of content. You know, you look back on it, you’re tracking it with some keyword tracking software and you know, two months later you see you’re kind of ranking in like the seventh spot on Google.

Joe:                        You’re like, man, I thought this was a good piece of content. Like what else does it need? So now we move a little bit from focusing on, on page SEO, off page SEO off page SEO is not something you can directly control. But what I attributed to his, his earning links from other places online, um, in to keep it simply the way Google sees a website as authoritative as it looks at, like what other authoritative places online have linked to that place. So like if a I link to your website are from my little personal blog, uh, it has a low low domain authority, uh, like a five out of 100. So that wouldn’t give you a lot of juices was he say, but if like cnn.com or like the New yorker.com link to you, even a single link, right? That’s from a Da 90 plus out of a hundred sites.

Joe:                        Google sees that and it says, oh, like CNN linked to this site, it must be pretty good. Or CNN linked to this article, I’m going to rank it even higher. So then you see, you know, a week after you’ve that link, you went from number seven directly to number one or directly number two. Um, so this is off page SEO. This is earning links from, uh, from, from high domain authority sites. Uh, and there are some, some ways to do that a little better and some strategies that I’ve picked up along the way if you want to chat about it.

Shaina:                 Yeah, I was, that was my next question. So let’s say that all sounds great and all, but how do you make that happen?

Joe:                        Okay. So there are a few ways to go about this. Uh, if you talk to 10 different SEOs, you’ll probably get 10 different answers. Um, but I’m thinking you will find some consistency among them. Uh, so one pretty easy way to do this is to find guest posting opportunities. Uh, so like I write on the Godaddy blog, um, go to any blog. Godaddy is a pretty authoritative site, has a high domain authority, uh, so they’re able to send a link back from, uh, from the piece of content from just my bio. And that’s just a nice little link. It’s an easy way to get a, uh, a single link, um, on top of that. So, and so I guess guest posting is kind of one strategy, the second strategy and probably actually the best strategy to do any of this. And actually it’s like the best strategy to do anything.

Joe:                        It’s just like build your network, uh, anything around building a business. It’s just having and finding and putting good people around you that can help you in your business. Um, a lot of the links we earn our, our people that we know already. Um, we’ll write a piece of content and we have kind of this big list of engaged influencers. I’m at Kayla and our head of marketing keeps this whole awesome document. Uh, so every time we link out to someone, we, you say, Hey, what’s up? Like, we link to you like, we love you. You’re awesome. Uh, who start to engage people in the wordpress space. Uh, and then all of a sudden, you know, months later, someone else writing piece of content and we get an email and says, hey, we included you in this piece of content. Uh, we linked out to this awesome article you wrote.

Joe:                        Uh, you’re awesome. We’re like, oh, we’re having this awesome. More back and forth. It’s great. Um, and, uh, a lot of these people I’ve met around, I go to these WordCamps which are, which are kind of word press conferences, uh, in a bunch of different cities around the world. So I go to those pretty frequently. Uh, and you know, building that those relationships is really important. So guest posting is one thing, but really just like getting to know people and building a building, building a network in your space or in your industry, um, is probably the number one thing that helps. Uh, there are a lot of people that are going to say like, uh, you know, cold email blasts 10,000 people and then like everybody hates you, but like a few people will reply and you may get a few links that way. And I’m, I’m not going to lie.

Joe:                        Like that could be an effective strategy. Um, especially if you can do it well in personalized. Um, I just don’t want to do that. And so it’s just my personal choice. I’m just like, I’m not going to email a bunch of people asking for links. Like that doesn’t, it doesn’t sound fun to me. Uh, and it doesn’t sound super scalable either. Cause I feel like most everyone who says no or doesn’t the email or doesn’t like now you have a bad reputation with that person, they’re like, that’s the person that emailed me. Like just like, I dunno, kind of an a hole. So I like to do it a little differently, differently. Uh, and so, uh, those are two pretty good strategies, uh, to, to be able to, to win links back. Um, the third I guess is you usually, so what happens when you start to rank well is if you have an article that like ranks number like two, and it’s a really good article, you’ll find that just like people link out articles, what they do is they, they need a, uh, do you need a resource for the article?

Joe:                        And they will just like Google and like find an article that like they like, and they’ll be like, oh, this is the resource for it. They won’t even read it. They’ll just link to it. Uh, and, and this happens as you start to rank better overall and for multiple keywords phrases, you’ll see that they just start to earn links from like random places and you’re like, why is this happening? And that’s a lot of the time is reason why. Um, so a lot of times it just takes, it takes time. Uh, you start to bubble up, you do good on page SEO. Um, you, you do a little bit of relationship building or guest posting and trying to get a few or in a few good link backs from high domain authority sites. You know, these things start to bubble up and you get this one plus one equals three sort of thing happening. Uh, and then, you know, the rest is kinda history. I think at some point the rest is history. You always have to do a little bit of ongoing work. But you know, it’s, if you get to a point where that traffic is turning into, customers are turning into to, uh, to clients, uh, or turning into users, uh, then you have a little engine going and that can, you can just continue to grow that. So, yeah.

Shaina:                 Yeah, absolutely. And I think that one thing that, especially people who are just starting with this, and I’m guilty of this as well as the patient’s factor and like there’s only so much that you can do on your end and then like you’re saying, just it’s a waiting game. It’s a longterm game, you know what I mean? And not seeing like the immediate return on, oh I wrote this amazing article, why aren’t people flooding into my site and opting in for all my craziness. Like it takes time.

Joe:                        Yeah. And I maybe even one more thing, cause since this actually just came to mind, in addition to guest posting, like looking round for podcast opportunities or other opportunities. Um, so Shaina, I like you were just on the WPMRR podcast are our wordpress podcast. When we publish that podcast, we’re going to include links in our show notes. Uh, and Katelyn is going to email you and say, where would you like links to? We lose one of the link to all your resources. Just give me a list and we’ll add them all. And so that’s one like being on another Webinar or being, you know, a guest post sort of thing and to its relationship building, right? Like we’re cool now, so like I want to link out to all your stuff. So it’s, they really that that does have a big effect. And uh, if you’re a good person, you can find other good people, um, then you’ll be good to go.

Shaina:                 Yeah, it definitely started having awesome wars of people and you should be in pretty good standing all over the place. Right, right.

Joe:                        Fifth, that’s the got, I couldn’t have said it better myself.

Shaina:                 So was the one piece of content that you weren’t like super jazzed about that ended up just ranking and crushing? Really wild.

Joe:                        So, uh, we rank really well for this. Like, how to edit the source code of your website, like html, CSS, PHP, like where do you go to make all these edits? Like do you log in through FTP to be, we’ll have to do this, can you go into the file editor? Like what do you, what are my options when I need to edit certain aspects of my site? Uh, and this content ranks awesome. Uh, not only does it rank well for the keywords we were really going after, but it ranks well for a bunch of short tail keywords. Um, and so, uh, yeah, this drives probably about 20 to 25% of, of all of our traffic every month, but it converts way lower than any of our other pieces of content. And by convert, I mean like people joining our email list or people downloading the ebook or signing up for a Webinar.

Joe:                        Um, the reason is because it is a lot of new new developers who are coming in and just looking for help with this. One thing. This is kind of before we were writing content, like for a specific audience, like now every piece of contents, like it’s either for freelancers or agencies or like, or it’s for beginner wordpress beginners, like we’re very specific about our content so we can convert from that piece of content, give people like an upgrade that they’d really wants the kind of reader for that. But that was back when we were just like, this keyword looks good. Um, and so I guess that’s another lesson with keyword research, not just going after low hanging fruit, but really thinking about who is the audience for this piece of content and is that audience interested in buying what I have to sell? That’s the whole point of content marketing.

Joe:                        You want to draw people in through your contents, but the kind of people who read that content should probably be the kind of people who want to buy something from you. Uh, so whether it’s like for us it’s like it’s kind of people who may want to sign up for a Webinar. It’s kind of people who may want download our free ebooks. It’s a, but at the end of the day, it’s the kind of people who really are interested in speeding up security in their sites and, and, and potentially even having our company help out with that and kind of either white label or direct way to help manage client sites 24, seven. So yeah, that’s a, that’s an another important aspect for sure people should think of.

Shaina:                 That’s awesome. Yeah. And I think it’s, I’ve been guilty of that, like just creating content for, because I’m like, oh, well this will be helpful. Yeah. It’ll be helpful, but not for people who are really the audience that I want to attract. So yeah, just kind of wasting my time. Yeah.

Joe:                        It’s in some ways you are, part of this is the learning curve, so you know, if people are going to make mistakes, like don’t let this stop listeners from going out and trying stuff like that should, at the end of the day you need to go out and experiment and figure it out along the way. Uh, in some ways that article actually, it doesn’t hurt us. Right. It drives a lot of traffic to our sites. So Google still sees a lot more traffic coming to our site than a of without that content. So while people don’t convert well on that blog post, it’s still helps us because Google sees all that traffic coming. So they’re like, well, if that is getting so much traffic, there are other articles must be pretty good too. So maybe we’ll rank those other ones a little higher. So it all helps, um, is, is you always want to focus on taking two steps forward, one step back. Uh, you just do that a thousand times and then, yeah, that was the steps forward.

Shaina:                 Absolutely. One last piggy back on how you were saying, um, to build the relationships and link out to other people. So they’ll link back to you. I’m at my friend Adam. He was on the show a long time ago. He was talking about how his company does, um, uh, like PPC and he was talking about creating content. He’s like, well, nobody wants to learn how we do this. Like, so what do we make content about? Right? So he started to do, um, create content about the services that they use. And so they’re obviously looking out to the services, but it ended up generating like an amazing relationship with these massive companies that they use for themselves. And that content itself brings in the vast majority of their traffic. So it was a super smart move on their part in what you’re mentioning also is, you know, including other different businesses and references to your own site to build those relationships. You know, and the right people are actually going to the site now too.

Joe:                        Yeah, I think that’s an excellent idea. Um, we’re very close with a lot of the software we use. Um, so like teamwork, like we use teamwork desk, we use teamwork projects. Like we have a like two big features on the teamwork blog about how we use teamwork. Um, I think that’s an excellent way to build partnerships. Um, we have like three or four pieces on the hubspot blog. Hubspot has a very high domain authority, so we get a few links back from there. It’s good for us, but even better, we get to get out in front of their audience and talk about how not only what we do at WP buffs, maybe there’ll be interested, but also we get to boast about hubspot and how awesome hubspot is and that helps us to build a relationship with them so we can continue to do even more down the line.

Joe:                        So again, all these things bubble up, but whoever, whoever that guy is very smart. That’s a very, that’s a very good idea. I would advise people who are out there who are thinking about that kind of stuff. Those are your biggest partners. If you can be an asset to them, they’re going to want to be an asset to you. And as you build your own domain authority is your website starts to get bigger than they’ll move from like, oh, thank you for, you know, linking out to us. That’s nice of you. Little Guy. Thanks. Would that grows into oh like maybe we can work together. Maybe there’s something else we could do together. And that takes time as well. But it comes, it comes with the effort of doing this every day, uh, and focusing on it every day and again, taking, you know, if you get 1% better everyday, you’ll, you’ll get there.

Shaina:                 Yeah, absolutely. If you go, I like that. If you get 1% better everyday, then you’ll get there. I dig it because the better only takes a hundred days to be 100% better. Right?

Joe:                        Cause after we fill that was easy. I’m triples my efficiency.

Shaina:                 Yeah. Yeah. No big deal. Okay, cool. So how are we cap off? Every episode is telling the audience what they can do in the next 48 hours without the help of like a team of 15 that will actually like move them forward in their content marketing game. So I think that’s not crazy overwhelming, but can still be really effective.

Joe:                        Good question. Next 48 hours. Um, okay. So what I would advise people to do, Ooh, this is a really good question. I’ve got a few things here. Okay. So you’re going to go to SCM rush, uh, and you’re going to start a free account. You can do sem rush or h refs. I believe a tress has like a seven day, $7 free trial or seven day, $7 trial. I think SCM rush has, it still has a 30 day free trial, but you can go in and start a free trial and you can download all sorts of stuff. So I would go to SCM rush, do some keyword research there, take you know, a half an hour, an hour, do some sem rush is a bunch of help articles. They’ll show you literally how to do keyword research and competitor research, uh, on a, on their platform. You can go and you can download all the stuff.

Joe:                        And then if you want to, you can stop your trial and have all this great data for free. Um, I am a paid user of sem rush, so I pay for it every month. Then we use it frequently. Uh, but, uh, that’s always an option for people. Um, I think the going in and a, so moz.com is a big, uh, player in the Seo space. They have this Mozbar, um, that you should definitely download the chrome extension for. Uh, what you can do is you can do a Google search for a long tail keyword, and then you can turn on the chrome extension and it will, within the search results, it’ll show, uh, the number one result. Number two, all the results down the page. It’ll tell you what the domain authority of that site is. So it’ll say the highest ranking, uh, article for this search that gets 200 searches a month is a domain authority of CF team.

Joe:                        Oh, you’re saying has a domain authority of 18 doesn’t always mean you’re always going to win, but if you write a comparative piece of content, even the one that’s much better you, like, you’ll, you’ll likely rank above that. So I do that for all the keyword research I do. I literally do the Google searches and I go in and I check out like, what are the domain authority of the sites that are ranking there? How much, how long is that piece of content? Um, so yeah. Okay. That’s two things. Scm Rush, check that out. A Mas, uh, it’s called Mozbar. Uh, you can find it just on moz.com somewhere. Um, yeah, I would do a little bit of keyword research. Uh, I would, I would find what opportunities are out there, uh, just to, for five pieces of content. What are five cool blog articles you can write that have good, that are again, are low hanging fruit right there.

Joe:                        Longtail keywords, maybe they’re not going to be too difficult for you to rank for. Um, yeah, I think something else I’d probably tell people is, is to find your communities doesn’t need to be in person. You don’t have to go to in person conferences if you want to, if that’s your thing, that’s cool. But there’s this thing called the Internet these days and a lot of places where people hang out. So, uh, whether it’s like Facebook groups or if you hate Facebook like me and you’re like, whatever, Facebook get out of my life. Like there are slack groups, but you know, these big companies slacks probably gonna be the next company. You know, you got to watch out for it. But yeah, there are tons of slack groups. Um, they’re just forums and like membership groups, you know, pay the 50 bucks a year to be part of these membership groups.

Joe:                        Uh, I have a bunch of memberships subscriptions, like wordpress communities because literally it just gives me access to all these people who I wouldn’t have had access to before. Like in a slack, slack group, Post Status, wordpress, slack group. Like I get to get an excess. Most people that earned it’s, it’s pretty lovely. Um, and keep building those relationships. So those are the things I’d put in place. Uh, the next, I don’t know, 24, 48 hours. It doesn’t take long. Got To dedicate the time, get the things out of your life that don’t matter. Stop watching Netflix. You know, you can wait for that last game of Thrones finale. You don’t need it right now. Go, go get it. Go get some forks. Go get some, some net on my network. Yeah,

Shaina:                 yeah. Get that SCM, rush a task done and then you can watch Game of Thrones. Yeah, that’s the rule. That’s it man. Also will, hey, you guys give us a triple threat on implementation in the next 48 hours. That thank you. That’s, I’m excited to hop off and go do that myself. So I get a headstart because this won’t air for a little bit. So I’m going to right now everybody ahead of all your listeners. Sorry. Well thanks Joe. I’m so, if people want to reach out to you, I know obviously you’re saying you’re not a big Facebook guy, but how do people go and see what you’re up to connect?

Joe:                        Yeah, I get a lot of uh, Facebook friend requests and then people trying to direct message feed there, but I really don’t answer them and it’s not cause I don’t like them. It’s just like I don’t, I don’t, I want to spend as little time on Facebook as possible. Um, I am on Twitter. You can find me at Joseph H. Howard. So that’s three h is there in the middle? Uh, yeah, I ain’t a few DME there. I’ll probably answer, but if you treat me there I’ll, I’m sure I’ll get to get to at some point. I deleted Twitter off my phone so I don’t have it on my phone anymore. I just a lot of go onto it on my desktop. So if I don’t get back to you in five minutes, please don’t be upset with me. Um, but, uh,

Shaina:                 Good luck not having connected 24/7.

Joe:                        Right? I do try. I do try, um, WP buffs.com, uh, people are, uh, guess listeners to this podcast are some, probably some, there’s some agency people out there and some freelancers. Um, if you’re looking at in flux, your, uh, your business with 24, seven support, but you don’t have a 24 seven support team, uh, internally, uh, that’s what WP buffs does. So feel free to, uh, to check us out and apply to the white label program. Uh, WP Mrr, uh, is more of the education brands of WP boss, so wpm rr.com if people are interested in, uh, either that video course we talked about already or just want some free content through the podcast, we have hundreds of hours of, uh, of awesome stuff up there and some great guests. Uh, especially if you’re new to the wordpress space or you just want to be a little bit more influential in the wordpress space, that’s a great place to get started. So, uh, yeah, those places are are good. I think we’re on like Instagram and stuff. Wp Buffs Instagram. I had a Kale you can ask Kaitlyn. Yeah, it’s on the website. Yeah.

Shaina:                 Awesome. Well thank you Joe. Thank you everybody for watching and listening and um, we see you all next week. All right, so we’re going to add a little bonus section here. Joe Talks a lot about kind of an entrepreneurial part of it being a 24/7 company and I didn’t want the little eliminated from the episode because you know, it’s not really about content, but we decided to add it at the end. So anybody who has, you know, wants to learn about how he’s managing like a 24/7 support system. Like he goes into that and kind of like his journey of getting there. So here you go guys. I know that you guys have 24/7 support. What is that like? Cause that sounds overwhelming to me because I have a service business and to have 24/7, um, support, 24/7, anything really is kind of scary. How does that work for you guys?

Joe:                        Yeah, 24/7 is 24/7 support is, is it seems like not only what we do, but it’s kind of our bread and butter. It’s really what attracts people to want to work with us because there are a lot of places you can go to just to, you know, have a freelancer help out with your wordpress site. But if you want your website and manage 24 hours a day, seven days a week, then you would come to us. Uh, it is an enormous challenge is what it is. Uh, I feel it feels funny saying that it’s such a big challenge because it is like the core competency of what we do. So it’s always funny saying like, well that’s also a biggest challenge is like just, Oh, it’s just the main thing that we do. Um, yeah, having people in different time zones, uh, isn’t itself a something that we’re always trying to, to do a better job of making sure the team’s able to communicate, making sure that handoff from like when someone’s logging off when someone’s logging on is pretty smooth.

Joe:                        Uh, trying to give people, you know, a small amount of contact people who are working with their site as opposed to like three or four different people working on the same site. Uh, there are a lot of factors that make it challenging, but, uh, but it’s kind of a big puzzles. I would like to think about it. Uh, and it’s definitely been fun trying to figure that out. Uh, and we’ve definitely gotten better at it as we’ve come along. Uh, when the business was started years ago, it was, uh, a little bit of a s show. Uh, and uh, now it’s, uh, it’s come a long way, I’ll say, well, much better these days.

Shaina:                 It’s a lot easier when you come out of that whole like s show scenario and you’re like, okay, well there’s still stuff that happens, but it’s not as chaotic as it wasn’t once. Right.

Joe:                        Yeah, absolutely. It’s all, I really say this pretty frequently. If people, anybody’s heard me on a podcast before, they’re like, oh, he’s going to say this again. But it really is like, it feels like it’s just really controlling the chaos. Uh, and at some point it’s just stumbling successfully. Um, you know, we make small mistakes just like a lot of people. Um, but we own those mistakes. We improve, we get better. Uh, we always have a big focus on, on, uh, minimizing reply and resolution time. Um, you know, we’ve had, you know, a reduced churn rate over the last quarter or so, which has been a big win for us. So we’re, we’re getting better at this. We’re figuring it out for sure.

Shaina:                 That’s awesome. I have found that some of our biggest like leaps forward that we’ve made have been on the back of a mistake that was made that we owned and we had to learn from. And that it’s always scary when they haven’t cause you’re like, oh, it, it’s over. Like the world crumbles and then you emerge like a month later, way cooler and better than like you even thought that you could have been, which is, I mean, that’s, that totally sounded arrogant. Like I’m tooting my own horn, but all I’m saying is that, well, what can I say? But I mean, ultimately the lesson is like, I, I’ve learned to Chi. I mean, it’s hard to embrace when the mistakes happen, but you know, just, it’s all about perspective and how you attack it.

Joe:                        What’s going on. People are looking, people are looking for, obviously people want to work with a company that’s not going to make too many mistakes. Right? They want a company that’s going to do a good job for them. That’s pretty to, I think, most businesses. But, uh, I think most people realize that perfection is, this tenant is vacuous space. This perfectionist perfection doesn’t exist. Uh, but if you can, you know, own your mistakes and, and, and be there for people, um, and really support them, whether you’re going through good times or rough times, then that’s what people are gonna remember you for a, and that’s what’s gonna make people stick by you. So you want to try not to make big mistakes, but if you do, you know, if you keep rolling, that’s all you can do. What else can you do?

Shaina:                 All right, well what else can you do? Exactly right. So, okay. With the 24/7 support, rolling back to that, um, I assume that most of your team is remote then, right?

Joe:                        Yeah, we’re all remote. Everybody on the team works from wherever it is they want to work from home. As you can see, I’m in home right now, hang in with, with my dog. So I work from home every day. Um, but our team, uh, we, we will reimburse people. Yes. People want to get a coworking space. Um, so, so some people work from coworking spaces and they just get reimbursed for that. But yeah, everybody has a secure wifi connection and kind of works from wherever they need to work from, whether it’s a single place. Uh, I travel pretty frequently and some people on my team are kind of like digital nomads. You’d call them. Like I don’t even know where some people are right now, you know, so who knows? But uh, the, you know, as long as they’ve got that secure wise I connection, they’re good to go.

Shaina:                 Yeah, for sure. So you know, we have mostly remote employees also and managing it has been, yeah, something to figure out, especially at the beginning when I knew that that was going to happen. How is it managing your team? Because I assume like you’re saying, they’re all over the place. Like ours are generally essentially in the same spot. So I can have like, they’re all on the same time zone. Like we know how that’s all working. How does, how did you figure out managing people who are just, you don’t know where they’re going to be at any point in time?

Joe:                        Yeah. I’ve, I like to ask you about stuff. I’m always like to ask other people so I can, can continue to learn about this stuff because it’s always a, you know, it’s a challenge no matter what. Um, but we, uh, we keep a pretty rigid schedule in terms of when people are working, when people are logging on, when people are logging off. Uh, our team’s pretty good at communicating. Um, so it’s like most digital teams, we’re on slack, uh, and uh, we’re able to, we as the most basic level, we just have kind of a check in and checkout, uh, uh, slack channels so that we know who in at any given time and who’s out at any given time. Um, we keep pretty flexible work schedule so people can kind of work the hours they want to. And it just kind of turns out that most of the time that gives us the coverage we need.

Joe:                        Um, when we have people in different time zones, we kind of let people work when they want to work and then it kind of just magically turns into this, Oh, I guess we have everything covered. Um, so yeah, we’re in some senses were rigid and in some senses we kind of are a little bit more fluid. Uh, and we’re still figuring out exactly how it’s supposed to work also. But that seems to work actually pretty well. Giving people the autonomy to hiring good people, giving them the autonomy to work when they need to. Uh, and uh, and really like setting the goals is important. I like to think about it like, you know, when people are working exactly is not always my highest priority. My highest priority is like our reply times, getting lower, like our resolution times getting lower. Uh, you know, our customers happy. Are they churning at a lower rate? If we’re doing that and people are staying pretty flexible, like, I’m cool, if we’re not hitting those goals, then we got to change something or figure out a new way to do things. So I’m really looking at kind of like the data to see how we’re performing and then basing changes on that.

Shaina:                 Yeah. That’s awesome. What ticketing platform are you guys running on? Do you mind me asking?

Joe:                        No, not at all. We’re on teamwork desk. We use the whole teamwork sweet. Except for Chet because we replaced chat, teamwork, chat with slack. But we, uh, were you on teamwork projects and teamwork desk?

Shaina:                 We were, we renting work to actually, um, we’re thinking of switching from a teamwork chats in slack. So I’m, I’m curious to see. We’ll talk about that later. Yeah, I love it. I love it. So cool. Awesome. All right. Thank you so much for checking out this episode of the content coalition. Now, whether you’re listening or watching, make sure that you subscribe to the Youtube Channel and to whatever platform you’re listening to it on because you’re not going to want to miss out on the incredible things that I’m learning with these amazing content marketing pros. So make sure you subscribe and we will talk to you next week.

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