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YouTube is one of the most important platforms you can use to advertise and share content with others. While you might think that posting content on Facebook and Instagram is adequate content marketing, if you are not using YouTube, you are missing out on a powerful tool.

Here are a few ways in which YouTube can help you expand your reach and spread your content:

YouTube is a major search engine

When people seek out information or instructions, they usually turn to one of two places: Google or YouTube. If they are looking for an instructional video or other video content, they will likely choose the latter. YouTube is the world’s second most used search engine, right next to Google (which is number one and owns YouTube). In fact, any keywords or questions an individual searches through Google will also go through YouTube. That’s right: the individual conducting a search will receive relevant results from both channels.

If you do not have your content on YouTube, you miss out on a sizable audience who would find your information when they conduct searches on YouTube. If you want to reach more people with your content marketing, you should repurpose your content and turn blogs, articles, and podcasts into YouTube videos.

YouTube makes your content searchable

If you upload a transcript with your video, or use the right keywords when you post your video to YouTube, people will be able to find your content easily when they search either Google or YouTube. Even if your video does not have many views, it will still show up on a results page if your content is relevant, thus making YouTube a helpful tool regardless of the size of your audience.

A transcript will allow YouTube to track your content with more than just a description. With a transcript, anything you mention in your video becomes searchable, as long as it is in the transcription. This means that even if someone is not searching a keyword that is in your video’s description, they could still stumble upon your video.

If videos are not already a part of your content marketing strategy, you should revisit your plan. Try taking your blogs, podcast audio, and other existing content, and making them into searchable YouTube videos with transcription. This will help you grow your audience and increase the likelihood of people finding your brand and content online.

Repurpose House can help you repurpose content so that you can increase your searchability. For more information, check out our services HERE.

Read Full Transcription Here

Shaina:                    Hello Again Shaina here we are going to talk today about how to upload your transcriptions to Youtube to make your audiograms searchable. So one thing that you’ll notice when you get audiograms that are landscape, which means horizontal and formatted for Youtube, is that they won’t have the transcription on the actual file and the reason for that is because what you’re going to want to do is actually upload the transcription file into Youtube, which makes it searchable on Google and on Youtube. So if you’ve got audiograms that talk about something very specific, they’re going to be heavily searchable anytime somebody types those terms in to youtube or to Google. So we do that on purpose so that you can get the best benefit out of the audiograms on that platform. So as you’ll see no transcription on the fire. So what we’re going to do is go to youtube. Now, if you’re not already here, you’ll just click this button here. You should know how to upload, but here’s how you do it. Again, upload the video. You just drag and drop it. So after it’s processing, you don’t have to wait till it’s done processing, you can still click done and then you’re going to go up here and go into your youtube studio Beta.

Shaina:                    All right, you’ll go to videos right here and here we have it. All right, so you’ll click the video, you uploaded the audiogram and you’ll go to missing features. Now down here it’ll show you translations and transcriptions.

Shaina:                    Now we just uploaded this video so it has an auto populated transcriptions. If you uploaded it and waited a little bit, Google’s going to automatically generate its own transcriptions right here. Now you can use that, but what I can tell you is that a lot of the times are going to have to go in there and make adjustments. The reason we send you your transcription file is because we’ve already done that for you. So we, we make sure that it’s all tight clean. You don’t need to actually double check it. It should be good to go. So you’re going to click add new subtitles or closed captions English and upload a file, choose file, and then here’s the transcription

Speaker 2:             and upload.

Shaina:                    So this little note is just saying that if they’ve already come up with a transcription, whatever you upload in addition to that is going to wipe out the old one, won’t wipe it out, but it will be used instead of it. So that’s good. You want that. So click out of there and now you’ll see that it’s already formatted the way it needs to be and that it’s in the correct order and timing. You can play it and make sure it’s all good, “like weird paradoxical thing”. All right. And then you’ll save your changes. Now that’s not going to actually be on the file, it will be on the file if somebody is looking at the closed captioning. But what it does is it allows you to be searchable in youtube and in Google. So when you go to click play, it’s still not there, which is totally fine. Um, all right? And so then here it is, it’s publishing whatever you’ve already uploaded and you should be good to go. And that’s it. That’s how you upload your subtitles and your transcriptions to Youtube. Happy podcasting!

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Shaina Weisinger


Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.