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Does the thought of TikTok have you feeling a little…old? There’s no way that an app for teenagers could be beneficial for your brand, right?

The NFL didn’t see TikTok as just a platform for teenagers to create silly videos. Because of that, they gained over half a million fans after partnering with the app in 2019.

TikTok, which allows its users to upload short, 15-second long videos, has been growing in popularity over the past couple of years. With over 500 million active users, it’s one of the largest social media platforms in the world, surpassing giants like Snapchat, Twitter, and LinkedIn.

With its high number of users and its ability to help user-created content spread quickly, TikTok is a platform that should be a part of your brand’s social media strategy.

3 Ways Your Business Can Use TikTok

TikTok is no longer a place for people to just upload videos of themselves lip-synching to music. When used creatively and effectively, businesses can see their audience engagement skyrocket.

Here are 3 ways you can use TikTok for your business:

1. User-generated content

If there’s one thing that younger audiences love, it’s having the opportunity to take part in a trend. From the Ice Bucket Challenge to various dance challenges, many of today’s viral trends exist because they’re interactive.

On other platforms, your target audience is only able to view and engage with videos you post. TikTok allows your audience to engage with your brand and upload videos where they interact with your products or use your services.

This makes TikTok an especially valuable social media marketing tool for businesses that are targeting a younger demographic.

Because TikTok makes it easy for users to share and participate in rising trends, it’s the platform of choice for many members of Generation Z.

In fact, a whopping 66% of TikTok users are under 30 years old.

TikTok can help your business interact with this key demographic through user-generated content:

  • Try asking your audience to post videos where they’re using your products. This markets your goods to a widespread audience.
  • Encourage your target audience to participate in a hashtag challenge, like Jimmy Fallon’s #Tumbleweedchallenge Your audience can upload videos using a hashtag of your choosing.
  • Ask for product reviews or product suggestion videos.

Any way you can get people to create and upload videos while interacting with your brand will help your business. When it comes to increasing your brand’s ability to connect with its audience, TikTok’s use of user-generated content can make a huge difference.

2. TikTok influencer marketing

Another way TikTok can help your business grow and expand its reach is through influencer marketing.

The key demographic that uses this platform makes many of their purchases based on videos from influencers.

Many TikTok users in Generation Z regularly check for content from people who are “TikTok famous.” They even pay money for shout outs from these stars using platforms like Cameo. Users also follow traditional celebrities and influencers on TikTok.

When an influencer uses your products in a TikTok video, your brand will be in front of a large audience of users that are likely to buy. TikTok influencer marketing helps expand your reach to a wider audience while still allowing you to reach your target market.

3. Authenticity

Members of Gen Z buy products and follow brands that are authentic. Instead of videos with high production value, they want videos that are more “real,” and they definitely don’t want to see traditional advertisements.

TikTok videos allow you to send simple, authentic videos to your target audience.

Try posting video content that your viewers will find engaging, interesting, honest, and relevant. This will help them trust and find value in your brand, and it will encourage them to check for new content on a regular basis.

Consider showing:

  • Behind-the-scenes video clips from your office
  • Videos where members of your team are having fun together
  • Videos where members of your team are engaging in a rising trend or challenge
  • Q & A videos that require your target audience to send questions or make videos in response
  • How-tos and videos offering tips for your audience
  • Videos with instructions for using your products or creative ways to use your products

Because TikTok allows your brand to upload short videos, it’s the perfect platform for establishing credibility and authenticity with your target audience online.

If you want to take your business’ reach, engagement, and growth to the next level, you should consider implementing TikTok marketing into your brand’s social media strategy.

Looking To Up Your Social Media Game?

Your social strategy is key to reaching and engaging with your audience. Make sure you’re not making any of these 5+ mistakes, or you might be sabotaging your social media strategy. 

Want to know what else will help take your social media strategy to the next level? Tons of awesome repurposed assets from the already AMAZING content you’re making. Check out what we can do for you.

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Shaina Weisinger


Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.