Wondering if Tiktok can help you with your marketing goals? Good news: TikTok isn’t just for teens anymore. In fact, of TikTok’s one billion monthly active users, Business of Apps research shows that 53% of these users are between the ages of 19 and 39, and 19% are over the age of 39.
Marketers who dismiss this app as just another trend are missing out. According to a Hootsuite Digital 2021 Report, TikTok is the 7th most used social media platform and the second biggest app in consumer spend. With its nearly unparalleled engagement potential, TikTok is a platform that brands should include in their strategies.
When used effectively, TikTok can work wonders for your brand’s social media presence, engagement, and awareness.
Here are seven tips to help you make the most of this rising platform:
1. Don’t bury your message
Sometimes marketers place their message near the middle or end of their video so they don’t seem too heavy-handed. However, on TikTok, it is important to get your point across as quickly as possible.
63% of TikTok ad videos that share their call-to-action in the first three seconds have a higher click-through rate.
With this in mind, avoid burying your message and capture your audience’s attention with your CTA at the start of your TikTok ads.
2. Connect with your audience
Consumers want to engage with brands that they perceive to be authentic. Sharing videos that strike an emotional cord without sacrificing a lighthearted tone can help “humanize” your brand and lead to more views and engagement.
3. Utilize hashtags on your TikTok marketing strategy
Many of the most successful TikTok marketing videos are hashtag challenges. When you make a video encouraging users to respond with videos using the same hashtag, it can significantly increase your brand awareness and help you develop a greater connection and community with your target audience.
Don’t neglect to use hashtags in your videos and see how you can use hashtags creatively, like through hashtag challenges, to increase engagement.
4. Pay attention to your metrics
If you have a pro account, TikTok allows you to view key metrics like comments, likes, shares, view time, and total views. You can also see what other videos your followers watch and their demographics.
By looking at these metrics, you will be able to see which of your videos perform the best on TikTok and what your audience might be interested in seeing from your brand on the platform.
Ultimately, the main reason why you are using TikTok is to improve your levels of engagement with your audience and encourage your followers to click through to your brand’s website. Find out what obstacles get in the way of these goals so that you can eliminate them and focus on creating videos that will help your brand.
5. Keep track of trending videos and hashtags
It is not uncommon for a certain hashtag or trend to take over TikTok for a day or two. You can make videos that capitalize on these trends and help your brand stay relevant and entertaining to your followers, but only if you move quickly.
Right now, #couchguy is dominating the social media platform. By the time you read this post, it will be a thing of the past.
It is critical that your brand monitors trending topics, videos, and hashtags so that you can take advantage of them while they are still popular.
6. Provide clear video descriptions
Don’t ignore the description section of your TikTok video posts. If your TikTok videos have clear video descriptions with keywords, it will improve your SEO and lead to more views.
Keep your descriptions short and sweet. Try to include humor and heart and don’t forget to incorporate a keyword or two from your brand’s keyword research.
7. Post regularly
It’s important for you to build on momentum on TikTok, so you should be posting videos on a frequent basis. Brands that use TikTok effectively will post at least once a day on the platform. Several of these brands post as many as four times a day.
If you are struggling to create enough content to post every day, try repurposing some of your top-performing content from your blog posts or other social media platforms. Highlighting the top three main ideas covered in a blog post that received a lot of traction on your website, for example, can help you get more mileage out of your content and give you quality material for a TikTok video.
Ready to add TikTok to your marketing strategy? If you want more marketing tips and ways to repurpose your rockstar content, schedule a chat with us today. 🧡
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Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.