**IMPORTANT NOTE** As algorithms continuously change, so will the content you post on your social media channels! That’s why we’ll always update this page so you know exactly where to post your repurposed assets based on the latest trends.



  • Square video memes or audiograms are for:
    • LinkedIn and Twitter feeds specifically.
    • Some clients post the square aspect ratio of their video memes on Instagram and Facebook feeds as well, but it’s actually best practice to post the vertical size there, which we’ll get to next …
  • Vertical video memes or audiograms are best for:
    • Facebook feed and Instagram feed (YES! You want to post vertical videos on Facebook and Instagram feeds, Buffer explains why here in their awesome study)
    • Instagram Stories, Facebook Stories, LinkedIn Stories
    • IGTV. Ensuring the content is within the crop for previewing to Instagram Feeds is important (we do this for you).
    • IMPORTANT: If you submit a clip to us to repurpose that’s LESS THAN 1 MINUTE and you request the VERTICAL video aspect ratio back, we will now deliver that clip in 2 ways. Of course, we will deliver that vertical video with the exact clipped timestamp requested, but then you’ll also see it in another vertical video that’s a looped video, making it more than 1 minute long so you can upload it to IGTV (IGTV requires videos to be over 1 minute).
  • Landscape video memes or audiograms are for:


  • Square image quotes (quote cards) are for:
    • Facebook feed
    • Instagram feed
    • LinkedIn feed
    • *NOTE* If you use a posting platform to schedule your posts to LinkedIn, LinkedIn will adjust your image to fit 1.91:1 ratio, so use the landscape for best fit when using scheduling platforms here.
  • Landscape image quotes (quote cards) are for:
    • Twitter feeds. These should also be used for LinkedIn if you use a social media scheduling platform.
  • Vertical image quotes (quote cards) are for:
    • Facebook Stories
    • Instagram Stories
    • LinkedIn Stories
    • ***Note the space at the top and bottom of the images to allow for Instagram and Facebook’s app elements.


  •  Landscape thumbnail is for:
    • Your YouTube video meme
  • Square thumbnail is for:
    • Your square video meme or you can use it as a second square image quote
  • Vertical thumbnail is for:
    • Your Vertical video meme placed on IGTV

Shaina Weisinger


Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything within a five-foot radius.


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